Marketing Communication Head

Position Summary

The Marketing Communication Head is responsible for overseeing the entire spectrum of marketing functions, including Marketing Communication, Digital & Social Marketing and e-Commerce Marketing. This role is responsible for leading the development and execution of a cohesive marketing strategy that aligns with the company's overall business objectives. The ideal candidate will ensure consistent brand messaging and maximize market impact across all channels, driving brand awareness, customer engagement, and business growth.

Role and Responsibilities

1. Strategic Leadership:

   • Lead the development of clear Vision, Strategies, and Plans to build brand awareness, preference, and differentiated equity for the assigned business.
   • Understand and influence the Product Business Group to establish clear product portfolios, pricing strategies, and annual business initiative calendars to achieve business goals.

2. Brand Communication:

   • Develop strategic marketing leadership in brand communication, local initiative launches, and ensure excellence in execution.
   • Lead functional teams to develop and execute holistic initiatives via Integrated Marketing Communications (IMC) development and execution.

3. Local Adaptation:

   • Develop local adaptations or create (as needed) Above-the-Line (ATL) and Below-the-Line (BTL) initiatives based on an in-depth understanding of local consumers.

4. Stakeholder Collaboration:

   • Manage effective communication with Business Heads, HQ, and RHQ to resolve issues promptly and share best practices.
   • Develop gap closure plans with Product Marketing to achieve business goals.

5. Team Development:

   • Develop, train, and coach teams in strategic marketing, branding frameworks, and essential soft skills (e.g., business management, leadership, collaboration).

6. Agency Management:

   • Manage agency relationships and develop annual scopes of work.
   • Conduct bi-annual agency reviews and action plans to maximize the effectiveness of agency partners.

Skills and Qualifications

• Possess a Bachelor Degree or Master Degree preferably in Business, Marketing or the equivalent with at least 12 years+ of relevant marketing experience and 8 years in a managerial role.

• Candidates should have experience in strategic marketing and managing people.

• Strong knowledge and experience with Brand Building.

• Strong Marketing Planning, decision making and Execution capability in a fast paced electronics or FMCG industry.

• Leadership, Collaborative, Creative, resourceful & strategic minded.

• Independent, self-motivated with excellent interpersonal and communication skills.

• Good analytical and high adaptability skills.

• Able to travel on short notice.

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