Mid-Level
The Shopper & Customer Marketing Channel Manager is responsible for leading the strategic planning and execution excellence of the channel by translating brand and category strategies into winning shopper and customer solutions across the retail environments. The role drives the end-to-end channel agenda by:
Defining the Perfect Store by Retail Environment.
Building winning innovation plans.
Developing compelling category value stories.
Tracking Execution and developing gap closing opportunities.
At least 3 years of experience, Sales or Shopper Marketing / Trade Marketing
Financial Analysis skills required
Proven experience of matching brand strategies and channel strategies, and translating it into execution
Proven Experience using Dunnhumby & Nielsen.
Customer-centric thinking
Able to identify customers’ needs and build business strategies based on them.
Stakeholder management in a matrix organization
Ability to manage ambiguity and conflict within a network of stakeholders and internal/external customers
Pragmatic, Dynamic, results-oriented individual with a "hands on" style
Able to adapt, navigate and have a protagonist role in a fast-paced, high-growth, changing environment
Good interpersonal and communication skills; team player
Fluent English
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
The position acts as a key integrator between S&CM Category Lead, Commercial and Customer team, ensuring that strategies are aligned.
This position can also be filled in Job Sharing. If you have any questions, please have a look at our Jobsharing FAQs. For further information please ask Yair Ramirez. Your responsible recruiter is Shaira Juárez.
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