Regional On Premise Manager with Distribution Partner

The Regional On Premise Manager is responsible for the On Premise channel sales volume and brand development in the assigned region by leading the musketeers in an effective way, and by managing and optimizing the available resources, in order to achieve Business Plan objectives. The ROPM trains and coaches their team to develop the Musketeers/Festival and Event Specialist to be a highly productive, effective high performing team. Also, the ROPM has the overall responsibility to drive a profitable growth through engaging Distribution Partners, direct customers and ensuring efficient route to market solutions.

The Role Model

Assume and live the Red Bull OP Culture. Creation of “kindred spirits”.

Being brand ambassador in front the Musketeers/Festival and Event Specialist and the On Premise network.

Ensure appropriate communication flow and knowledge transfer within the regional and national teams. Secure and optimize the teamwork with all related business units.

Bring the brand premium values of the brand to life as a role model for the entire team and the On trade network.

Constantly monitor image standards within the team.

Use your unique personality to showcase this premium brand and to build effective relationships with strategically important customers and industry contacts.

The Team Leader

Build and maintain a strong and highly effective team. Lead and coach all direct reports in a motivational way for increased productivity and engagement.

Drive recruitment and development with sharp selection and retention.

Take ownership of the regional training plan. Guarantee customized trainings and coaching on a benchmark level to ensure continuous development of the team so that they stay on the cutting edge.

Evaluate the skill level of Musketeers and Festival and Event Specialist on a permanent basis and adjust plans to reach targets. Spend sufficient time in the field with the team to evaluate progress.

Ensure continuous development within the team through proper succession preparation.

The Strategic Operator

Play crucial role on the development and implementation of the regional On Trade channel business plan tailored to meet ambitious company goals. Continuously evaluate execution by spending time in field and by setting up appropriate KPI’s.

Set up a proper route planning to ensure excellence in coverage and execution.

Manage team to drive horizontal as well as vertical growth.

Know your market like the back of your hand. Spend an appropriate amount of time in the field to stay close to market dynamics, secure and optimize existing execution and maintain a sharp look-out for new opportunities—winning them over for the brand.

Together with the Marketing department, find and develop marketing strategies and concepts to leverage the brand and increase product consumption in the ever-changing On Trade environment.

Ensure availability, activation, and execution in relevant third-party events across the region.

The Business Manager

Plan and continuously develop the geographical area and team structure including human resource evaluation and allocation.

Manage and optimize available team resources, such as budget and POS material effectively.

Carry out ongoing analysis of market research, KPI’s and reporting tool database with an insight into action mentality.

High quality reporting meeting internal stakeholder’s expectations and on eye level with On Premise global standards.

Ensure RTM and WHS relationships are evolving and maximized in any given opportunity.

• 3+ years sales experience with a strong track record of success.

• 2+ years proven experience as a people management (in a Beverage/FMCG business is a plus).

• Strong On trade industry knowledge and established contacts in the hospitality and event scene - and/or you can make them quickly and smoothly.

• Open, extroverted and not afraid to approach people. Inspire others with your genuine nature and contagious "can-do" attitude.

• Ability to think and act like an entrepreneur.

• Strategic and innovative commercial awareness and acumen (strong understanding of sales processes and financial systems).

• Strong analytical, planning and financial skills. Ability to translate data and insights from market research, sales analyses and forecasts into effective sales activation as well as compelling brand-marketing activities in response to changes in the On Trade environment.

• Social Chameleon. Understands all groups of people, what every type of person must deal with daily and knows how to act around them. Possesses self-awareness and can adapt communication, presentation, and professional appearance according to audience and scene.

• Clear understanding of markets, sales and distribution, consumer behavior and competitor activity in FMCG context.

• Solid presentation and communication skills such as selling, negotiating, training, coaching and active listening.

• Self-motivated and can work independently in a high energy, fast-paced, field-based environment. Able and willing to work very flexible hours (including nights and weekends – sometimes out of state).

• Value focus, professionalism, responsibility and passion.

• Proficient in IOS, MS Office and SAP.

• Full & clean driver’s license

Degree in business, marketing, or related discipline

This role is offered by Siam Winery Trading Plus Co., LTD who is a Distribution Partner of Red Bull. Employment for the successful applicant will be with Siam Winery Trading Plus Co., LTD who operates as the Distribution Partner for Red Bull in Thailand.