On Premise Key Account Specialist

The On Premise is a key Sales and Marketing channel, where Red Bull is the undisputed market leader. With over 1 bn cans sold annually and 2.5 bn cans driven by On Premise occasions, the channel is also a key trial generator, building the brand in aspirational environments. As an On Premise Key Account Specialist, you drive sustainable distribution and sales growth across your Key Accounts while building long-term, mutually beneficial customer relationships. A strategic market view, strong data management and analytical skills, ambition, and a hands-on mindset are key to success in this role. Leveraging industry and consumer insights, you develop impactful customer strategies, maximize profitable business opportunities, and ensure strong execution and continuous brand development. Ultimately, you deliver sales and distribution targets for the On Premise channel.

SUPPORT STRATEGIC EXECUTION WITH KEY ACCOUNTS

• Assist in the development and implementation of activation plans across key customers, with special focus on the Limited and Full Service Restaurants chains, Hotels chains, Bars chains, Gyms chains, Catering universe and related verticals.

• Coordinate the execution of commercial agreements, ensuring visibility, availability and alignment with national plans.

• Manage commercial coordination with vending machine operators and institutional service partners to support availability and brand presence in high-traffic locations.

• Track performance KPIs and contribute to reporting efforts (volume, distribution, execution).

FIELD ACTIVATION, SALES FORCE ALIGNMENT & OPERATIONAL SUPPORT

• Collaborate with distributor sales teams and regional field force to ensure proper product rotation, pricing, execution and activation.

• Provide execution guidelines and ensure alignment with visibility standards at customer touchpoints.

• Monitor and support distributor sales force engagement and implementation of trade marketing initiatives.

• Oversee deployment of Red Bull tools and POS across catering and vending points of sale.

• Ability to prioritize and effectively manage different account models, from customers with autonomous execution to those requiring direct, hands-on involvement.

CUSTOMER DEVELOPMENT & INTERNAL COLLABORATION

• Define and support the implementation of Joint Business Plans and commercial growth plans tailored to each partner.

• Maintain strong relationships with account stakeholders to ensure alignment, follow-up, and execution of Red Bull programs.

• Act as the internal point of contact for key accounts chains, facilitating coordination between Marketing, Sales, Distribution, and Operations.

• Participate in internal planning and performance review meetings, contributing commercial insights and identifying new growth opportunities.

INSIGHTS & OPPORTUNITY TRACKING

• Monitor consumption patterns and execution gaps within the Catering and Vending channels.

• Share actionable insights to optimize performance and identify potential growth opportunities.

• Recommend segment-specific tactics and adjustments based on market dynamics and account feedback.

DATA ANALYSIS, PERFORMANCE TRACKING & INSIGHTS

• Monitor and analyze sell-in and sell-out data, distribution levels, frequency of purchase, and volume evolution per account.

• Track the execution and impact of Joint Business Plans (JBPs) and marketing initiatives across key Catering and Vending partners.

• Create performance dashboards and reports that consolidate KPIs by account, including visibility execution, promotional performance, and product availability.

• Identify patterns and opportunities through data to proactively recommend adjustments in execution or commercial approach.

• Share structured insights with internal teams to support strategic decision-making and monthly/quarterary reviews.

• 3+ years of experience in Sales, Key Accounts or Trade Marketing (experience in the beverage industry and institutional channels is a plus).

• Exposure to Key Account management or customer development, with participation in negotiations and activation plans.

• Proven ability to work with Field Sales Forces and/or distributors to support execution.

• Strong commercial and analytical mindset, capable of managing KPIs and translating data into action.

• Strong communication and negotiation skills; able to support the selling process with key partners.

• Proficient in MS Office, especially Excel and PowerPoint, for reporting and presentations.

• Excellent organizational and time management skills; able to prioritize and manage multiple accounts and timelines.

• Ability to prioritize and effectively manage different account models, from customers with autonomous execution to those requiring direct, hands-on involvement.

• Self-motivated, entrepreneurial mindset with a solution-oriented and goal-driven approach.

University Degree (business, marketing or similar)