Purpose of the Job

The Musketeer represents Red Bull in their area, gaining the customers confidence, securing the availability and visibility of Red Bull at POS, and being responsible for the continuous volume growth. The Musketeers will constantly detect business opportunities and trends in their area, build a strong network of decision makers, possess strong negotiation skills, and foster a solution-oriented mindset.

Major Activities to Ensure Achievement of key Results and Deliverables

“Living” the Red Bull On Premise culture

• Assume and live the Red Bull OP Culture. Creation of “kindred spirits”

• Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties.

• Live and breathe the nightlife environment.

• Engage key consumers through innovative activation that differentiates Red Bull from other drinks.

• Take responsibility for personal development and development as a Musketeer.

Communication

• On premise Know-how and Red Bull culture transfer to our customers.

• Permanent teamwork with other Musketeers and communication with his Area Manager.

• Develop relative industry relationships (Dj`s, Promoters, Endemic Magazines, etc.) that results in business building initiatives.

Event Activation

• Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money.

• Attendance on key 3rd party and Red Bull events.

• Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations.

Territory Management

• Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution.

• Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory.

• Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning.

• Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently.

• Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution.

• Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.

Administration

• Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …).

• Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value.

• Fulfilment of report deadlines.

• Management of the local On Premise Budget. Bottom-up planning and tracking of all marketing tools.

Market research

• Observation and reports of competitor activities.

• Active search of new opportunities for the Business in the region.

• Identification of EPC outlets.

On Premise Marketing

• Putting the On Premise marketing strategy into practice.

• Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international On Premise guidelines.

• Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.

Key Priorities

Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly.

High 5 Execution

1. Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage.

2. Perfect Visibility: Stages perfect visibility in order to optimize sales.

3. Consumption Activation: Sells in appropriate consumption activation tools and communication pieces.

4. Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines.

5. Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink.

• Education and Qualifications Graduate in any stream.

• Experience

• Preferred: 1+ years experience in a sales position with a strong track record of success.

• Outstanding local market knowledge, contacts and experience in “the scene”.

• Profile, Knowledge and Skills

• Good communication skills, ability to manage and cultivate good relationships.

• Negotiation and Objection Handling skills. Has a basic understanding of commercial maths.

• Business and scene savvy, committed, passionate and able to live late night lifestyle.

• Must be proficient in EDV (Word, Excel, Power Point, etc.).

• Basic knowledge in written and spoken English.

• Solution oriented and “Do-it-now” attitude.

• Strong Personality, Presence, Strong Work Ethic, Style, Persistent, Reliable, Self Aware, Sociable, Flexible Availability, Self-motivated, ambitious.

• Able to manage time and workload to optimise effectiveness and efficiency.

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer. Please note that Red Bull India never asks for information unrelated to the job application process, such as bank or credit card data and never charges any fees to apply to any jobs. It has been brought to the attention of Red Bull India that certain individual/s posing as a ‘HR Executive’ of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money, at times terming such money as a ‘refundable security deposit’. Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India. Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India. Red Bull India reserves the right to take legal action, including criminal action, against anyone attempting to misuse the brand name, brand logos and the names/designations of our employees for illegal and unauthorized activities. For further information on Fraud Warning please visit: https://policies.redbull.com/policies/RedBull.com_IN/202309211109/en_IN/fraud_warning.html