National Account Manager - Petrol & Convenience

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The National Account Manager of P&C is responsible for driving volume growth, market share and profitability across key accounts, while effectively managing approved permanent discounts and joint advertising targets. The role plays a critical part in the execution of Red Bull Australia’s Impulse channel business plan strategies, and also the delivery against ‘perfect store’ targets for the responsible accounts.

EXECUTION OF PROMOTIONAL PROGRAMS

• Develop and execute national promotional programs across key accounts.

• Provide accurate promotional forecasts, manage related financial claims, and oversee account investment.

• Deliver promotional activity in line with Impulse channel objectives and annual business plan targets.

• Discuss and negotiate promotional space in line with your key activation months.

• Analyse promotional performance and deliver insights and recommendations to maximise future ROI and sales effectiveness.

VOLUME, FORECAST & TRADE INVESTMENT DELIVERY

• Deliver the monthly business plan financial sales volume in serving units across all key accounts.

• Manage account forecasts and actively contribute to the S&OP process to ensure accurate demand planning.

• Manage trade investment in line with approved budgets, including permanent discounts and joint advertising commitments.

• Communicate account performance, forecasts and key initiatives to relevant stakeholders and field teams in a timely manner.

DEVELOP AND EXECUTE NATIONAL ACCOUNT PLANS, ACHIEVING RED BULL'S KEY SUCCESS MEASURES

• Drive distribution growth by delivering range targets and maximising product availability across key accounts and states.

• Increase brand visibility through the achievement of ambient and chilled space targets across the portfolio.

• Define and communicate pricing strategy by channel and by pack type.

• Identify, implement and continuously optimise promotional mechanics to drive account performance and sales growth.

CROSS-FUNCTIONAL ENGAGEMENT

• Partner with Category Management to translate sales and shopper insights into actionable strategies.

• Collaborate with Finance to monitor customer P&L performance and ensure delivery against business plan objectives.

• Manage customer investment and spend effectively, including forecasting, accruals and budget reconciliation.

• Work cross-functionally to identify risks, opportunities and corrective actions through the S&OP process.

• Support State Account teams with clear communication, guidance and effective regional operations briefings.

ACTIVATION OF THE WORLD OF RED BULL IN SELECTED KEY ACCOUNTS

• Partner with the Brand team to deliver impactful customer and brand activations that bring the Red Bull brand to life in line with company standards.

• Activate off-location displays, and improve visibility through the field teams of these major events.

SUPPORT CATEGORY RANGE REVIEWS

• Support the Category Management team with account-specific data.

• Communicate ranging gains, losses and changes effectively across the business to ensure stakeholder alignment.

• Support the successful launch and sell-in of new products, packs and innovations within customer portfolios.

• Contribute to planogram development and range optimisation strategies that enhance distribution, visibility and sales performance.

• 5+ years’ of FMCG Account Management experience in P&C

• Proven negotiation skills with the ability to build mutually beneficial partnerships and deliver win-win outcomes.

• Excellent communication, influencing and presentation skills, with the ability to engage stakeholders at all levels.

• Sound understanding of category management, sales, marketing and financial principles

• Strong planning, organisational and project management capabilities, with the ability to manage multiple priorities effectively.

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