Musketeer - Chengdu

The Red Bull Musketeer, represents Red Bull in the On Premise market, to cultivate brand image and availability. The Musketeer will have the ownership of trade sales, distribution and outlet execution targets, with an allocated budget to implement in his/her territory. Living the Red Bull On Premise culture and values, the Musketeer is a brand ambassador, driving innovative, premium activations and brand execution in carefully selected outlets under strategic On Premise segments.

Living the Red Bull On Premise culture

• Exemplify the Red Bull On Premise culture and values; passion, professionalism, focus, responsibility.

• Credible and knowledgeable within the On Premise industry and amongst customers.

• Leverage influence, knowledge and brand properties in line with guidelines and processes.

• Develop and maintain excellent relationships with key decision makers & industry influencers in assigned accounts/outlets

• A hands on, 'do it now' attitude

Territory Management

• Responsible for identifying, securing and developing win/win partnership agreements with assigned accounts within strategic On Premise segments. Develop an effective route plan to reach targets for meetings and visits to assigned accounts/outlets.

• Implement added value consumer concepts & trial activations.

• Correct positioning of the Red Bull brand and product in the territory, in keeping with brand visibility guidelines.

• Routinely perform outlet staff training to ensure brand understanding and consistent execution of agreed brand visiblity and product offer / serve to consumers.

• Analyze the territory to find further distribution opportunities, some of which may be added to the assigned accounts and others (lower value potential) assigned to Distribution Partners to manage. Drive cooperation with the local sales team of the Distribution Partner to realise these opportunities (beyond those approximately 350 managed directly by the Musketeer).

Communication

• Transfer On premise know-how and Red Bull culture to customers.

• Work as a team with other Musketeers, communicate regularly and effectively with the National On Premise Manager.

• Develop relevant industry relationships that results in business building initiatives.

• Proactively share obstacles and challenges to achieving targets with the NOPM and take responsiblity for developing and aligning effective solutions.

Administration

• Perfect use of field CRM to track and manage outlets including distribution of Red Bull and competitor products, Red Bull brand activation and relevant account information.

• Fulfilment of reports accurately and on time

• Manage and track all On Premise marketing tools, including visibility items.

• Ongoing observation and reporting of any competitor activities.

• Proactive search for new opportunities within the territory that target the affording consumer.

• 3 years sales experience in local On Premise market. Solid knowledge of distribution, account management and the On Premise industry

• Entrepreneurial, ambitious for success and growing together with the company.

• Passionate, able to thrive in the On Premise lifestyle and environment whilst maintaining professionalism at all times.

• Able to engage with partners and customers with outstanding communication skills to build up a strong network in the industry.

• Commercially minded, possessing selling, negotiation and objection handling skills. A solution-oriented mindset.

• Disciplined, self-motivated and able to work independently. Willingness to learn, adapt and act quickly. Prepared to travel on demand within the territory (travel 30-50% of time). Holds a 'can and do it now' attitude.

• High level of personal responsibility, focused on delivering with integrity and according to local and global guidelines. Exceptional time management

• Proficient in Word, Excel, Power Point, etc.

Diploma or Degree holder