Mid-Level
Channel Activation Manager - Off Trade
What You’ll Do
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Translate Off-Trade channel strategy into clear and impactful activation plans.
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Drive the execution of brand and portfolio initiatives across Modern and Traditional Off-Trade.
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Lead end-to-end channel activation programmes, from planning through to execution.
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Identify opportunities to strengthen category performance and drive growth.
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Partner with internal stakeholders and customers to deliver effective channel activations.
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Ensure activation plans are delivered on time, within budget and to the required standards.
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Track execution and translate market and customer insights into actionable initiatives.
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Ensure channel activation plans are aligned with and contribute to overall commercial objectives.
What You’ll Bring
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Bachelor’s degree in Business, Economics, Marketing or a related field.
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Minimum 5 years of experience in Sales and/or Trade Marketing.
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Experience in FMCG and fragmented/traditional trade is an advantage.
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Strong commercial and customer mindset, with the ability to understand market opportunities and translate insights into action.
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Strong analytical and problem-solving skills.
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Excellent stakeholder management and collaboration skills.
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Good command of English, both written and spoken.
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A curious and innovative mindset, with a passion for continuous learning and development.
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