Entry Level, Junior
Sales Executive - Duty Free (Langkawi)
Key Accountabilities
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Execute customer plans aligned with Duty Free channel priorities to achieve commercial objectives.
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Deliver volume, revenue, distribution, and premiumisation targets while driving portfolio growth.
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Manage customer relationships through regular engagement, responsive support, and effective issue resolution.
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Identify growth opportunities by monitoring customer performance, market trends, and competitor activities.
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Ensure excellent in-store execution through Heineken Steps of Visit, merchandising standards, POSM deployment, and promotional activities.Maintain product availability by monitoring stock levels, inventory health, demand forecasts, and mitigating out-of-stock risks.
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Support new business opportunities through expanded distribution, new listings, commercial initiatives, and market intelligence.
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Ensure compliance and governance by adhering to HeiRules, HeiCode, Responsible Consumption standards, Duty Free regulations, and approved commercial processes.
Key Responsibilities
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Perform 4 steps sales call to assigned customers of Duty Free Market a. Pre-call planning & preparation b. Outlet execution according to EOE standard (focus SKUs, POSMs & stock display, chilled & ready-to-serve stocks, product freshness and amenities) c. Sell-in of promotions, innovations and assortment optimization, and utilize outlet contract to drive sales performance d. To-do-list –ensure follow up actions from the sales calls are captured
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Business Development a. Prospecting -assess and acquire outlets, secure functions & special events b. Review and analyse outlet performance, develop solutions and evaluate outcome for both internal and external stakeholders c. Execute & support company-initiated activities
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Market Intelligence a. Feedback on competitor activities b. Maintain & update relevant outlet information
Competencies & Skills
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Good communication & interpersonal skills
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Strong collaboration skills – able to build relationships, influence, and manage conflicts in order to get things done
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Adequate analytical skills – able to analyze outlet performance, evaluate options and develop solutions
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Good team player –support ASM in managing distributors and other operational matters, provide guidance to new team members
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Reliable and trustworthy – take accountability and act with integrity
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Adaptable to changes and innovations
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Well discipline and able to work independently
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