Sr. Manager-Digital HCP Engagement & Experience BP

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

OCE BP – Digital HCP Engagement & Experience

Role Summary

This role serves as a strategic partner for assigned brands, leading the planning and execution of HCP digital engagement campaigns. As part of the OCE Strategy team, you will collaborate closely with Brand, Medical, Compliance, Legal, and Finance to develop a holistic HCP strategy and content calendar, monitor campaign ROI, and drive continuous optimization. You will also act as the subject matter expert in digital channels (social, search, content) and ensure all activities are delivered on schedule and within budget.

Key Responsibilities

HCP Digital Campaign Planning & Execution

• Lead the design and implementation of HCP engagement digital campaigns aligned with brand objectives.

• Work with Brand, Medical, and other stakeholders to form a holistic HCP strategy and integrated content calendar.

• Monitor campaign performance, analyze ROI, and propose data-driven optimizations in real time.

• Ensure seamless coordination with Compliance, Legal, and Finance to keep spending on schedule and on plan.

Cross-Functional Collaboration

• Act as the primary liaison between the OCE Strategy team and Business Units, representing digital expertise in brand planning processes.

• Partner with Medical, Compliance, Legal, and Finance to align on campaign design, content approval, and budget tracking.

• Facilitate regular performance reviews with brand teams, sharing insights and recommendations for improvement.

Channel Expertise & Innovation

• Serve as the go-to expert for social media, search (SEO/SEM), and content marketing within the HCP space.

• Proactively identify new digital opportunities and channel expansions to enhance HCP engagement.

• Active learning mindset, contribute to Initiating industry leading engagement model to penetrate HCP community digitally and design communication journey to change HCP belief

• Stay ahead of industry trends and competitive landscape to inform strategy.

Capability Building

• Support the development of OCE/digital mindset and capabilities among commercial teams through training and best practice sharing.

• Contribute to organizational change management efforts related to omnichannel adoption.

Qualifications

Essential

• Strong marketing and analytical skills, with proven ability to translate data into actionable insights.

• Excellent communication and planning skills – able to manage complex workflows across multiple functions (Brand, Medical, Compliance, Legal, Finance).

• Experience in planning and executing HCP digital campaigns (social, search, content).

• Ability to work effectively in a matrix organization and influence without authority.

• Project management experience, including budget tracking and timeline adherence.

• Business-level English and Chinese.

• Deep interest in digital marketing and new technologies.

Additional Preferences

• Highly organized to manage complex projects and deal with ambiguity

• Experience in 4A agencies, digital marketing, or consulting.

• Proficiency in MS Excel, PowerPoint, SQL/Python/Tableau, or similar analytics/reporting tools.

• Familiarity with specific therapeutic areas is a plus.

Key Competencies

• Collaboration & Influence: Unites cross-functional teams around digital initiatives, gaining buy-in from Brand, Medical, Compliance, Legal, and Finance.

• Strategic & Execution Balance: Translates broad HCP engagement goals into practical, compliant campaigns with measurable outcomes.

• Adaptability: Responds flexibly to shifting market dynamics, customer insights, or internal requirements.

• Results Orientation: Measures success through campaign ROI, HCP engagement quality, and on-time, on-budget delivery.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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