The Role

We are looking for a talented and motivated Brand Executive to join our Consumer Marketing Team.

In this role, you will report to the Marketing Manager Combustibles and support the execution of marketing campaigns and initiatives across the portfolio. You will play a key role in ensuring flawless execution through strong project management, coordination, and stakeholder engagement, with a particular focus on premium brands.

Principle Accountabilities

• Drive the development and execution of Brand and Portfolio plans across markets, localising global toolkits and coordinating POS materials and brand assets.

• Support campaign delivery and new brand launches by collaborating with cross‑functional teams, aligning timelines, and managing stakeholder deliverables.

• Contribute to the creation and rollout of Brand Activation toolkits and mechanisms to ensure consistent, high‑impact market execution.

• Serve as the primary day‑to‑day contact for creative, media, and activation agencies, coordinating with local and in‑market partners to align calendars, ensure on‑time execution, and support briefing and brand‑planning processes.

• Identify and collaborate with agencies capable of delivering high‑quality, premium executions across all touchpoints, strengthening overall brand activation and communication.

• Ensure best‑in‑class, premium executions, monitoring annual brand and portfolio communication plans, identifying localisation needs, and managing packaging changes in line with internal and Group requirements.

• Support and execute brand activation programmes with full adherence to guidelines and quality standards, driving high‑quality delivery across markets and touchpoints.

Skills and Experience Required

• Marketing experience, preferably within FMCG or luxury goods.

• Strong project management and organisational skills, with the ability to manage multiple initiatives in parallel.

• Strong stakeholder management and collaboration capabilities.

• High sense of ownership, resilience, proactive mindset and a hands‑on approach.

• “Eye for premium”: ability to recognise, protect, and elevate premium craftsmanship and executions.

• Excellent communication skills, with the ability to work independently.

• Fluent written and spoken Romanian and

• Experience in digital marketing is an advantage.

• Strong proficiency in standard office and marketing tools.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.