Senior

Communication Lead, China

Beijing, China · On-site

Based in Beijing, the Communications Lead for Societe Generale China is responsible for defining and executing the communication strategy for the Corporate & Investment Banking activities across Mainland China. Working in close alignment with the Asia-Pacific Communications team and local management, the role drives Societe Generale’s corporate profile, supports business priorities, and ensures consistent, compliant and impactful communications across all channels.

Key Responsibilities

Communication Strategy & Execution

Define and implement the communication roadmap for Mainland China, aligned with regional strategy and business priorities
Contribute to regional communication initiatives and strategic planning
Enhance Societe Générale’s visibility and positioning across key audiences (clients, media, employees, regulators)

Content, Digital & Brand

Develop and deliver high-quality editorial content highlighting business expertise and corporate culture
Manage local digital platforms (including WeChat and website), ensuring effective content distribution and engagement
Ensure strict application of brand guidelines across all materials and campaigns
Support regional campaigns and local advertising initiatives

Events & Partnerships

Lead the organization of client, corporate and internal events in collaboration with business lines
Identify and manage local partnerships aligned with SG’s brand (e.g., culture, sports, inclusion)

Media Relations & External Engagement

Build and maintain strong relationships with key media and journalists
Support and prepare local spokespeople for media interactions
Drive proactive media engagement to promote the Bank’s activities and expertise

Governance, Budget & Coordination

Manage the local communications budget
Monitor and report on communication performance and impact
Ensure compliance with Group communication policies and governance framework
Coordinate closely with APAC communications teams and external agencies

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