Publicis Groupe

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is today the world's leading communication group. Present in Italy in Milan, Turin, Rome and Verona - with over 1,500 professionals - the Group acts as a strategic partner for the growth of its clients, offering a wide range of skills and integrated solutions in the areas of creativity, media, production and business transformation. Publicis Groupe is the only player in the sector capable of accompanying brands in their digital transformation journey, anywhere in the world.

Overview

The person, as Buying Assistant, will join the Buying team, contributing to the management of media purchasing activities within their area of specialization (e.g. Programmatic, Digital Video, CTV, TV, Radio, Print).

Responsibilities

• Independently manage media buying activities within your area of specialization (e.g. Programmatic, Digital Video, CTV, TV, Radio, Print), ensuring the correct execution of campaigns and the achievement of media objectives.

• Collaborate in defining media purchasing strategies, contributing with performance analysis, competitive benchmarks and market trends.

• Participate in negotiation activities with dealerships, partners and suppliers, supporting the identification of the best investment opportunities.

• Monitor budgets, costs and campaign KPIs, identifying any critical issues and proposing corrective actions and optimizations.

• Support the team in media tenders and in the preparation of analyses, simulations and investment recommendations.

• Prepare periodic reports and presentations, translating performance data into insights and operational recommendations.

• Collaborate with the Planning, Client Service, Data & Analytics and Strategy teams to ensure consistency between business objectives, planning and media purchasing.

• Stay updated on the evolution of the media market, new investment opportunities and technological innovations in the sector.

Qualifications

• 2-4 years of experience in Media Buying, Media Planning, Investment or Digital Advertising roles.

• Good knowledge of the main media channels and related purchasing logic.

• Knowledge of media evaluation metrics and main cost models (CPM, CPP, CPG and digital KPIs).

• Ability to analyze performance data and translate it into operational recommendations.

• Excellent knowledge of Excel and the main reporting and analysis tools.

• Familiarity with advertising platforms and buying tools is a plus.

• Good knowledge of the English language, both written and spoken.

Additional Information

We are committed to creating a context in which people can develop their potential and build a growth path over time.

What we offer:

• Continuous development: personalized training and development paths, accessible at every stage of your career

• Growth culture: stimulating projects and a collaborative context, oriented towards innovation

• People care: we promote initiatives dedicated to physical and mental well-being and a culture of collaboration and mutual respect

Remuneration

Salary range (gross annual RAL): €26,000 – €32,000. The salary range is defined on the basis of objective and neutral criteria, including role responsibilities, required skills, organizational level, market benchmarks and internal consistency. The salary range is that provided on the date of publication of the announcement; the company reserves the right to update it.

Inclusion and equal opportunities

This announcement is aimed at candidates of any gender, age and nationality, in compliance with current regulations on equal opportunities and non-discrimination. It is drafted in accordance with the principles of UNI/PdR 125:2022, a standard for gender equality, for which Publicis Groupe has obtained certification, confirming its commitment to guaranteeing fairness, inclusion and equal opportunities. Publicis Groupe's motto is “Viva La Différence”. We promote inclusive and non-discriminatory selection processes: job titles, evaluation criteria and language are formulated neutrally and consistently with the principle of equal opportunities. If you have specific needs (e.g. accessibility), you can communicate them at the first contact: we are committed to guaranteeing a fair and accessible process.