ODG IBE Media & Content Specialist (Hout Bay, WC, ZA)

No Relocation Assistance Offered Job Number #174949 - Hout Bay, Western Cape, South Africa

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary/Purpose

This role will be responsible for managing the full scope of paid digital advertising, as well as the Hill’s professional digital ecosystem.

The primary mandate is to help develop, brief, implement, track and optimise all aspects of our paid for digital advertising campaigns, including website updates or new web page development and Search Engine Marketing (SEM). The role will coordinate with marketing teams and agencies to deliver impactful initiatives on time and within budget, supporting brand objectives.

In addition, the role involves managing the Veterinary Mini-ecosystem to increase recommendations and sales by managing and optimising Hill's professional websites and digital tools. Success involves boosting veterinary engagement, market share, and leadership through digital platforms.

Responsibilities:

• Paid Media & Digital Marketing Support

  • Collaborate with the digital manager & brand managers, supporting teams and vendors (such as dev, creative, SEO and digital agencies) to develop, implement, track and optimise all aspects of our paid for digital advertising campaigns including SEO, SEM, 1P data tracking and display advertising & social advertising
  • Responsible for execution of local and global digital platforms, website updates and new page functionalities with technical teams, conducting comprehensive user acceptance testing (UAT) to ensure deployments are on time.
  • This role requires comprehensive briefs to:
    • creative agencies on digital creative elements required which may include short videos, images, banners, promo mailers, website / splash pages. You will be required to test, provide feedback on copy, design and facilitate approvals and sign off of creative.
    • media agencies on digital advertising campaigns, outlining the business objectives of a project and ensuring the correct targeting strategies and KPIs are in place. Ensure creative materials are delivered to media agency on time. Ensure these agencies are actively monitoring and optimizing the campaigns to achieve the best results.
  • Develop processes and a project / campaign plan spreadsheet and update to document project status, track progress and keep tabs on upcoming milestones.
  • Make use of strong analytic skills to:
  • Deliver regular reports of campaign results / analytics and assess against goals.
  • Analyze SEO/SEM results and enhance the company’s brand and increase web-search visibility.
  • Track and measure A/B and multivariate experiments, conversion tests and optimize for effectiveness.
  • Identify trends, patterns and insights, communicate learnings and make proposals to optimize spend and performance
  • Stay informed of trending topics/advertising strategies, AI innovations and social media trends to leverage and/or communicate accordingly.
  • Work within, track and manage budgets making necessary recommendations to scope and allocation

• Veterinary Mini-ecosystem

  • Responsible for execution of vet mini-ecosystem, front-end design and functionalities with our global team, conducting full user acceptance testing (UAT), ensuring deployments are on time.
  • Collaboration with relevant departments (Brand Marketing, Professional Veterinary Affairs, Customer Development, Customer Care etc) to ensure local promotions, launches are included in the mini-ecosystem. Brief local agencies to ensure brand content is relevant to to the target audience
  • Implement activities to improve Mini-ecosystem traffic to sites, conversion, and loyalty.
  • Maintain accurate product data for launches, updates and discontinuations.
  • Managing the customer service function related to the Mini-ecosystem
  • Manage budgets, projections, and Regional requests.

Required Qualifications:

• Diploma or Bachelor's degree in Marketing, Digital Technologies, Business, or a related field

• At least 3 years’ experience in digital marketing and advertising, with a proven track record of results demonstrating experience in SEM, display advertising campaigns, and email marketing. Including:

  • Experience in optimizing landing pages, UX and user funnels.
  • Solid knowledge of website analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Content management and CRM / online-platform management experience

Preferred Qualifications:

• An enthusiastic team player, with great listening skills and a collaborative approach – essential as you will work with a wide range of stakeholders and agencies.

• Presentable, articulate with excellent communication skills

• Creative, innovative and willing to contribute ideas

• Strong sense of initiative

• Organised and ability to work under pressure on managing multiple projects concurrently

• Meticulous attention to detail and efficiency

• Good analytical skills with data-driven thinking and an ability to draw insights and translate into actionable recommendations

• Adaptable with ability to manage change

• Excellent planning and project management skills

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Our Commitment to Inclusion Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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