Senior Brand Manager_Rocher Core (Shanghai, SH, CN)

About the Role:

If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you! As a Brand Manager, you will significantly contribute to growing market share and competitively positioning our brands. You will be developing strategies for Brand(s) by developing and implementing ideas and projects. You will aim high and achieve goals together with your team.

Main Responsibilities:

STRATEGY:

• Providing insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget. Participating in preparing key strategic plans defining volumes, P&L, activity plan.

• Managing advertising, promotion, research and market analysis costs

• Giving direction on positioning in comparison with competitors’ actions

• Verifying former price lists and evaluating the right product mix

• New product development (NPD) strategy development

• Driving innovation through new product and strategy development

COMMUNICATION & MEDIA:

• Developing the advertising strategy and managing creative agencies

• Monitoring the outputs related to the brand plans and participation in the definition of the promotion strategy

• Supervising material development activities (e.g. execution of packaging development and new packaging / labeling projects)

• Conventional and digital media mix planning and follow-up

RESEARCH & EXPERIMENTATION:

• Analyzing results and data of tests, calculating KPIs and proposing actions

• Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects

COLLABORATION WITH: Sales, Trade Marketing, Finance, Supply Chain etc.

About You:

• Min. Bachelor’s Degree in Marketing or relevant

• 8+ years of experience in Marketing

• Expertise in FMCG and Brand Marketing, with a strong emphasis on campaign management

• NPD experience is a plus

• Understanding of different markets and cultures

• Excellent Communication skills

• Fluency in English proficiency

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.