Senior Brand Manager (Shanghai, CN)

About the Role:

If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you! As a Brand Manager, you will significantly contribute to growing market share and competitively positioning our brands. You will be developing strategies for Brand(s) by developing and implementing ideas and projects. You will aim high and achieve goals together with your team.

Main Responsibilities:

PURPOSE Develop the strategic and commercial marketing initiatives for Raffaello & Assortments (through the line communication, range, pricing) to drive sales, market shares, profit, and consumers’ KPIs to meet agreed budgets. Lead the conversations on the brand with key function and stakeholders at all levels within and outside the organization to ensure buy in and a smooth implementation of the defined marketing strategies and programs.

STRATEGY:

• Providing insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget. Participating in preparing key strategic plans defining volumes, P&L, activity plan.

• Managing advertising, promotion, research and market analysis costs

• Giving direction on positioning in comparison with competitors’ actions

• New product development (NPD) strategy development

• Driving innovation through new product and strategy development

COMMUNICATION & MEDIA:

• Developing the advertising strategy and managing creative agencies

• Monitoring the outputs related to the brand plans and participation in the definition of the promotion strategy

• Supervising material development activities (e.g. execution of packaging development and new packaging / labeling projects)

• Conventional and digital media mix planning and follow-up

RESEARCH & EXPERIMENTATION:

• Analyzing results and data of tests, calculating KPIs and proposing actions

• Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects

COLLABORATION WITH: Sales Force, Trade Marketing, Head of Media Planning, Region Marketing Manager Category

About You:

• 8+ years of experience in Brand Marketing, especially on social & digital marketing strategy

• Proactively with pragmatic approach to problem solving. Develops creative solutions.

• Strong Project management, influencing skills and stakeholder management capability.

• Proficiency on business analytics skill

• Understanding tread of China market & consumers/shopper behaviors

• Excellent communication skills both English and Mandarin

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.