EC Account Manager - EDT (Shanghai, SH, CN)

About the Role:

The responsibilities aim to achieve the assigned sales targets of the e-commerce EDT business model, and to carry out customer business in a way that results in a profitable profit and loss situation through the following means:

• Formulating customer plans and following up on the implementation of promotional activities.

• Managing the allocated budget and placing promotional orders.

• Developing new customers and distributing to more online e-stores.

Main Responsibilities:

Sales Strategy

• Propose to solid line report and Ecommerce director the annual plan for the Total E-business to implement the strategic goals set for the business growth

Sales Forecast, Budget and Objectives

• Propose a Sales Budget (volumes, trade spending, etc.) for the total E-business Platform and accounts assigned

• Allocate E-business volumes and trade spending budgets to distributors

• Monitors Sales Targets achievement on monthly bases and proposes to Senior Business development manager revision where necessary (volumes, profits)

• Monitors Profit and Loss in the total E-business assigned

• Forecast total sku quantities

• Further business development and sales model establishment

Customer Plans for the customers assigned

• Analyzes current Customer/distributor/Platform Performance and defines future Business Opportunities

• Defines Customer-specific Goals and Strategy

• Develops SWOT Analyses & Performance Reviews by Customer/distributor

• Defines Action Plan by Customer/distributor

• Continuously Monitors Customers/distributor Performance

Negotiation Activities with the customers assigned

• Defines and Negotiates Contracts with the Customers assigned

• Develops with the support of E-Trade Marketing, specific Sales Arguments to achieve the Strategic Goals of the customers assigned

• Negotiates with customers the Annual / Session Promotion Plan according to Marketing plan

Trade Spending for the customers assigned

• Keeps Trade Spending within the Guidelines established by the Ferrero Commercial Policy

• Approves payments

• Ties Trade Spending to specific Business-driving Activities (Promotions, 2nd Placements, etc.)

• Analyses trade spending and ensures the best return on investment

• Respect and improve the Profit and Loss by customer

• Check and calculate distributor trading terms reimbursement

Deployment & Control

• Clearly Communicates with EC team the Agreements reached with Customers and the Action Plan (promotions, etc.) to be deployed on the Market

• Monitors the actual in-store deployment of actions at national level, follow up and coordinates with regional sales teams to ensure local execution is aligned with defined plans and policies

• Monitors Sales, Stocks & Building Blocks KPIs for the customers assigned

• Maintain the assigned assortment through on time listing and code opening

Data analysis

• Collect and analyze total E-business performances and market trends

• Prepare internal reports for data sharing (scan data, project evaluations, promotions ROI..)

• Other tasks assigned by line manager or company

About You:

Transversal Competency:

• Result Oriented

  • Focus on results
  • Make decision

• Leading change

  • Be flexible and manage ambiguity
  • Be active agents for change
  • Be able to aquire new skill/knowledge

• Organizational Integration

  • Optimize processes
  • Encourage synergy and cooperation

Professional Competency

• Strong analytical, E-account management and negotiation skills,

• E-platform knowledge ,top to top cooperation experience;

• E-market knowledge,E channel KPI knowledge

• Must have MT /TT market knowledge, Nice to have E-commerce Retail Structure

• Joint annual Channel & Customer Plan; knowledge of E-Commercial Logistics;

Familiar with the E-distribution system:

• Industry trend insight

• Familiar with the distribution methods of e-commerce platforms

• Development and selection of distributors:

General Skills

• Has traditional E-commerce and EDT management experience

• Proactive, dynamic, responsible, able to work under pressure and meet deadlines

• Has strong data based analytical skills

• Be fluent in oral and writen English

• Advanced Microsoft Office user

What We Offer:

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About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.