Overview

The Director Consumer & Commercial Strategy & Transformation, India, leads the next phase of PepsiCo India’s growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories. This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, R&D and CFO.

Responsibilities

1. Anchor Consumer-Led Growth Agenda

   • Define priority demand spaces, cohorts, and consumption occasions for India OU
   • Translate consumer insights into clear portfolio choices and growth strategies
   • Partner with Foods & Beverages teams to shape where-to-play and how-to-win decisions

2. Build Scalable Innovation Platforms

   • Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)
   • Develop structured pipelines across core, adjacent, and disruptive innovation
   • Drive faster concept-to-market cycles with strong commercial viability

3. Lead Consumer & Digital Transformation

   • Define and drive digital consumer strategy aligned to enterprise growth priorities
   • Leverage data, platforms, and new engagement models to enhance customer experience and business performance

4. Drive Marketing & Commercial Excellence

   • Co-lead transformation programs across marketing, digital commerce, and GTM
   • Improve media efficiency, marketing ROI, and integrated execution
   • Embed data-driven decision-making and agile ways of working across teams

5. Enable Organization & Capability Transformation

   • Champion adoption of new tools, platforms, and agile practices
   • Build capabilities in:
     • Consumer-centric thinking
     • Insight-to-action translation
     • Innovation and experimentation
   • Foster a test-learn-scale culture across functions

6. Ecosystem & Cross-Functional Leadership

   • Act as a thought partner to category, brand, and transformation leaders
   • Collaborate seamlessly with R&D, Supply, Sales, Finance, and Digital teams
   • Manage external partners, consultants, and technology platforms to accelerate innovation and impact

Qualifications

• 12–15 years of experience

• Strong background in strategy consulting or strategy & transformation roles within FMCG

• Experience in FMCG or broader consumer industries

• Strong grounding in Brand Marketing:

  • Leading large-scale brand strategies
  • Driving integrated campaigns
  • Delivering brand equity and commercial outcomes

• Deep expertise in consumer insights - strategy - execution

• Demonstrated ability to build and scale innovation platforms (beyond launches)

Preferred Experience

• Across Foods & Beverages or multi-category portfolios

• Exposure to digital, data-led marketing, and consumer platforms

• Proven track record in cross-functional leadership in matrix organizations

Leadership Capabilities

• Strong strategic and analytical thinking with business acumen

• Ability to influence senior stakeholders across functions

• Excellence in communication, collaboration, and change management

• Proven ability to lead enterprise-wide transformation programs