Expert

Marketing Cloud - Technical Architect

Mexico City, Mexico · On-site

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Customer Success

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce Marketing Cloud Technical Architect

Location: Mexico City (CDMX), Mexico

Role Overview

The Technical Architect – Marketing Cloud Next is an execution-focused technical leader responsible for architecting and delivering end-to-end migrations from legacy marketing platforms (Eloqua, Marketo, HubSpot, legacy SFMC) to Salesforce Marketing Cloud Next. As a foundational member of the Strategic Migration CoE and Migration Factory, this role acts as the primary technical authority for the Marketing Cloud Next track — owning solution design, data architecture, subscriber migration strategy, journey migration blueprint, and Data Cloud unified profile design.

Responsibilities

Provide technical leadership for migrations to Marketing Cloud Next and Salesforce Data Cloud (unified profiles, identity resolution, audience activation).
Design the subscriber and consent migration strategy (GDPR, CAN-SPAM, CASL), data extensions, and suppression lists.
Build the journey migration blueprint and data lineage documentation.
Facilitate discovery workshops, execute cutover, and validate deliverability (SPF/DKIM/DMARC).
Contribute to Migration Factory playbooks and accelerators.

Must-Have Requirements

Marketing Cloud Next (Email, Journey, Automation, Content, Mobile, Advertising Studio).
Salesforce Data Cloud.
Subscriber data architecture.
Compliance and consent management.
Email deliverability.
Data migration methodology.
Integration (Marketing Cloud Connect, REST/SOAP APIs).
AMPscript / SSJS.

Preferred Requirements

Experience migrating from Eloqua, Marketo, HubSpot, Pardot, or SFMC Classic.
ETL tools (Informatica, Talend, MuleSoft, Azure Data Factory).
Interaction Studio.
Additional channels: WhatsApp, LINE, Push, SMS.
Snowflake / Databricks.
Loyalty / Commerce Cloud.

Required Experience

10+ years in martech/Salesforce; 5+ years in Marketing Cloud with at least 2 completed end-to-end migrations; 3+ years in client-facing advisory/architecture roles; experience migrating 10M+ record databases without consent loss.

Certifications

Required: Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant, Data Cloud Consultant. Preferred: Marketing Cloud Developer, Application Architect.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this [Accommodations Request Form](https://www.salesforce.com/applicant-request-form/?fbclid=IwAR2dYjNqTzW1uJbH6j2e8P6I9_Kz1j9k6g5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X5_k5X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The primary objective of an OKR is to define an ambitious, yet achievable, target that aligns with overall strategic goals. Each OKR consists of two key components: an Objective (O) and Key Results (KRs). The Objective describes what you want to achieve, while the Key Results specify how you will measure progress and success toward that Objective. OKRs are typically set on a quarterly or annual basis and are cascaded throughout the organization, from top-level strategic goals to individual contributor objectives. This framework fosters transparency, alignment, and accountability, enabling organizations to focus their efforts on what truly matters and drive measurable results. By regularly reviewing and adjusting OKRs, teams can adapt to changing circumstances and ensure they stay on track toward their strategic priorities. Ultimately, the successful implementation of OKRs can lead to improved performance, enhanced collaboration, and a stronger sense of purpose across the entire organization.

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