Category Manager, PFNA, Target

Overview

Your primary responsibility is to serve as a snacking category expert at Target and Frito-Lay. As Category Captain for Chips and Multipack, you will lead with objective, data-driven insights that elevates the total snacking aisle — from POG development, assortment architecture, and shelf space allocation to insight development, reporting, and business performance storytelling.

You** will:

• Lead end-to-end Category Captaincy for Chips and Multipack at Target, acting as an objective advisor to Target Buyers and delivering POG, assortment, and space strategies grounded in consumer and shopper truth.

• Own planogram development and management — from data-driven shelf architecture and space allocation recommendations through the full Target POG building and submission process.

• Serve as a foremost resource on the snacking landscape — synthesizing macro consumer trends, health and wellness shifts, permissible indulgence patterns, emerging segment growth, and competitive dynamics into a forward-looking point of view.

• Advise across the broader snacks category, identifying white space opportunities, cross-segment dynamics, and assortment gaps that give Target a sustainable competitive advantage in the snacking aisle.

• Support Store-level POG execution through partnering across Frito’s regional DSD network to identify solutions and foster executional partnerships

Your secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior across products, geographies, cohorts, and occasions — driving Target's snacking learning agenda and informing category planning.

Responsibilities

As a Category Manager within the North American Insights & Intelligence organization, you will serve as the leading voice on snacking at Target and a Category Captaincy lead for the POG-building process. You will be required to:

• Lead planogram development and manage Target's POG submission process for Chips and Multipack — leveraging AI and automation tools to drive POG-build efficiency and deliver next-level shelf recommendations grounded in shopper and category data.

• Track and synthesize key trends shaping the snacking landscape — including consumer macro shifts, permissible snacking, on-the-go formats, value tier dynamics, and emerging segment growth — translating these into strategic category guidance and line review recommendations.

• Develop category reviews and assortment recommendations that reflect a total-category perspective across snack segments, incorporating syndicated data (Circana, NielsenIQ, Panel), shopper insights, and competitive intelligence into a clear, compelling narrative.

• Develop insight-based reporting, seasonal program assessments, and assortment impact studies that translate performance trends into actionable recommendations

• Stay ahead of industry developments, retail innovation, AI-enabled category management capabilities, and best practices — continuously building expertise that strengthens Target's position in snacking.

• Partner cross-functionally with key stakeholders.

Compensation and Benefits:

The expected compensation range for this position is between $110,700 - $185,250. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. PepsiCo offers a Fixed and Variable Rate (FAVR) reimbursement benefit for this role.

Qualifications

• Bachelor's Degree required; MBA a plus.

• 5+ years of Category Management or Insights experience within the consumer packaged goods industry.

• Demonstrated experience leading Category Captaincy, category advisor, or POG-building responsibilities at Target is strongly preferred; comparable experience with other large-format retailers will be considered.

• Hands-on experience with JDA Space Planning Software; familiarity with automated space planning tools such as ShelfIQ is a strong plus.

• 3–5 years of experience analyzing and interpreting syndicated data, including Circana, NielsenIQ, panel data, and customer POS platforms such as RSI and VendorIQ.

• Experience with, or strong desire to quickly adopt, AI-enabled tools such as Microsoft Copilot and ChatGPT to accelerate insight development, improve organization, and enhance efficiency in analysis and communication.

• Demonstrated analytical and thought leadership skills with the ability to present category-level recommendations with conviction to buyers and senior stakeholders.

• Strong communication and presentation skills — able to interact confidently and effectively with Target Buyers and cross-functional partners.

• Strong PC skills, including Excel, PowerPoint, and Word.

• Highly collaborative; able to work across account teams, cross-functional partners, and the retailer directly.

• Strong planning and organizing skills; ability to manage multiple priorities simultaneously in a fast-paced retail environment.

• Must be eligible to work in the United States.

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.