Hotel Marketing & Brand Experience Director

At Iberostar Group we are looking for a Hotel Marketing & Brand Experience Director to join our Brand Experience department based in Oranjestad, Aruba. But before knowing more about the position, we think it's important that you learn a little about us:

• We are a 100% family-owned company with 70 years of experience in the tourism sector. Today, we welcome millions of travelers with the promise of creating happy vacations and memorable experiences, with a value proposition based on quality and the customer and employee experience.

• We operate in more than 100 establishments spread across 35 destinations in 13 countries around the world, located in privileged beachfront locations.

• We are part of a family of more than 35,000 people of 95 nationalities, sharing the same values: Responsibility, Transparency, Humility, Passion, and Creativity.

• We work to create a place where people can thrive: we take care of the people who are part of the Iberostar family, promoting their growth, attending to their well-being, and promoting equity as the basis for our decisions.

• Our Iberostar Wave of Change movement is our roadmap for driving our purpose of leading a model of responsible tourism.

If this sounds interesting to you... maybe this is your place!

Mission:

Responsible for ensuring that the brand experience of each segment is well implemented across the hotels of Aruba according to the brand manuals, acting as the brand guardian.

Create and develop guest experiences according to brand, audiences, positioning and destination.

Manage all in-hotel messaging to guests across available digital platforms with a focus on Iberostar's brand segmentation and ancillaries.

Act as a connecting bridge between areas of the business (commercial, operations and the Brand community) to enable the successful execution in each region of the hotels brand experience plans.

Develop and implement marketing strategies and action plans designed to achieve business objectives (Occ, ADR, GRI, etc) in the hotels of Aruba according to hotels´specific commercial and guest satisfaction plans.

What will your day-to-day work be like?

Conducting brand activities to achieve hotels goals

• Digital Content Management: Reviews and updates hotel web page content to ensure clear positioning, on-brand content, and accuracy, including content audits.

• Leads and coordinates photoshoots, creating visual content aligned with the hotel's positioning, brand and commercial needs.

• In Hotel Messaging: Oversees all internal guest communication, including TVs, totems, screens, signage, collateral materials, Iberostar App and F&B menus.

• Prepares and presents regular property diagnostic sessions and brand audits. Ensures hotels adhere to Iberostar brand standards and guidelines.

• Manages PR initiatives (press trips, local media, influencer stays).

Developing and implementing marketing strategies

• Liaises with the commercial teams to determine marketing needs. Regularly interfaces with the sales team, Social Media, and Public Relations to give them tools for local/regional publicity and promotions.

• Project leadership: Marketing lead for openings or relaunches.

• Brand Experience: Develops and executes brand experience content across the customer journey.

• Product development: Coordinates and implements strategic brand partnerships and activations. Participates in product development for F&B, Entertainment, etc.

Maximizing Revenue

• Develops plans, aligned with the Hotel GM to achieve revenue goals.

• Manages workflow with creative team to verify all in-house marketing messages/materials are on-strategy and within budget.

• Communicates regularly with the commercial department in relevant origin markets to design and implement specific actions plans.

• Implements regular tracking of campaigns, activations and initiatives to determine and report on results.

Business Partners

• Brand community (Customer Insights, Brand Design, Brand Comms), Hotels General Managers, Guest Experience areas (F&B, Entertainment Hospitality), Sales and Web content team.

Who is the ideal person for this job?

We are looking for a professional and experienced marketer with passion for hospitality and a genuine desire to work for a company with the clear brand purpose of caring for the oceans and the ecosystems that surround its portfolio of more than 100 hotels located across +15 countries.

Academic qualifications and work experience:

• University Degree in Hotel Management, Business Administration, Marketing.

• Minimum 5 years´experience in Hotel Marketing & Brand Experience. Additional experience in brand, marketing and/or Operations in the hospitality industry would be considered a plus.

• Languages: English & Spanish.

Our Proposal for you

We offer you the opportunity to be part of a great company in a constant sustainable growth and develop your career with us and enjoy:

• Permanent contract, full-time.

• Variety of opportunities and projects that will allow you to develop your potential and grow professionally every day.

• Work in an inspiring environment that is committed to people, values and a responsible tourism model.

• You will be part of our Iberostar Vitality community, with access to a multitude of wellness activities.

What are you waiting for to join our team? We are looking forward to meeting you, apply for the offer! #Buildthechange