Senior

Sales Manager - Media

Bangkok, Thailand · On-site

Company Description

NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NIQ GFK is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Description

Objective

The Sales Manager is responsible for driving revenue growth through supplier-targeted campaigns. This role leads the sales strategy, builds strong supplier relationships, and ensures successful delivery of marketing initiatives that meet business objectives. The position requires proactive engagement with suppliers, negotiation expertise, and collaboration with internal teams to maximize campaign performance and profitability.

Key Responsibilities

Revenue Growth & Sales Leadership

Own revenue targets for supplier-targeted campaigns and ensure KPIs are achieved.
Develop and execute sales strategies to secure new campaigns and upsell to suppliers.
Lead proactive pitching of marketing opportunities to suppliers.
Forecast revenue performance and provide regular updates to management.

Client Relationship Management

Build and maintain strong relationships with suppliers and Retailer team to foster long-term partnerships.
Represent the supplier during Joint Business Planning (JBP) or Category Review meetings to identify marketing opportunities (where permitted).
Organize supplier activities or briefings to showcase marketing capabilities and drive engagement.

Proposal Development & Negotiation

Prepare compelling proposals and negotiate pricing and terms with suppliers.
Ensure alignment with retailer guidelines on promotional mechanisms and artwork standards.
Proactively come up with ideas to drive revenue and targeted campaigns to suppliers

Performance Monitoring & Reporting

Track revenue performance and campaign delivery to ensure KPIs are met.
Collaborate with Client Service (CS) to co-present post-campaign evaluations and insights to suppliers.
Maintain accurate sales pipeline and CRM records for visibility and forecasting.
Analyze campaign ROI and recommend improvements for future initiatives.

Qualifications

A LITTLE BIT ABOUT YOU

You are a natural sales individual who thrives on building strong client relationships and driving revenue growth. You identify opportunities early and turn them into impactful commercial wins. With strong negotiation skills, a persuasive communication style, and a strategic mindset, you confidently present solutions that deliver value for suppliers and the business. You are proactive, results‑driven, and excel in a fast‑moving, collaborative environment.

Requirements

Bachelor’s Degree required; Master’s preferred.
Minimum 5 years of working experience in sales, business development, or account management—retail or FMCG preferred.
Preferred prior experience in media agency sales, including selling media solutions/campaigns to brands or suppliers.
Strong understanding of media objectives, campaign planning fundamentals, and awareness of digital/media KPIs.
Proven track record of achieving revenue targets and managing high‑value accounts.
Strong negotiation and client management skills.
Ability to gain trust and influence effectively across cross‑functional teams.
Strong communication and presentation skills, comfortable engaging stakeholders at all levels.
Experience working in cross‑functional, globally distributed teams; international experience preferred.
Ability to scope requirements, identify tasks, and estimate effort accurately.

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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