Senior

Associate Director, Strategic Sales (Sales & Trade Solutions)

Kuala Lumpur, Malaysia · On-site

Company Description

NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NIQ GFK is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Description

We are seeking an experienced Senior Manager / Associate Director to drive strategic growth for the NIQ Sales & Trade Hub. This individual contributor role is responsible for identifying and closing high-value opportunities, developing executive-level client relationships, and shaping commercial strategies across key markets. The successful candidate will act as a trusted advisor to senior client stakeholders while partnering closely with local commercial leaders, account teams, and cross-functional experts to deliver integrated solutions that drive client value and business growth.

Responsibilities

Drive revenue growth by identifying, developing, and closing strategic business opportunities across existing and prospective clients.
Own and manage a portfolio of key accounts, building long-term relationships with senior client stakeholders and decision-makers.
Lead executive-level consultative engagements to uncover client business challenges and develop tailored solutions leveraging the NIQ Sales & Trade Hub portfolio.
Structure, negotiate, and close complex commercial agreements, ensuring alignment with business objectives and profitability targets.
Develop and execute strategic account plans to expand share of wallet, accelerate growth, and strengthen client partnerships.
Partner with local commercial leaders, account development teams, and subject matter experts to position integrated solutions and drive enterprise-wide opportunities.
Influence commercial strategy by providing market intelligence, competitive insights, pricing recommendations, and growth opportunities.
Lead large-scale proposal development, business cases, and executive presentations for strategic projects and enterprise accounts.
Maintain accurate forecasting, sales pipeline visibility, and opportunity management through CRM and sales reporting tools.
Represent NIQ Sales & Trade Hub at industry events, executive briefings, and client workshops to enhance market presence, thought leadership, and lead generation.
Serve as a trusted advisor to both internal and external stakeholders, helping shape go-to-market strategies and commercial priorities.

Qualifications

Bachelor's degree in Business, Marketing, Economics, Analytics, or a related field. MBA preferred.
6-8+ years of progressive experience in sales, business development, account management, or commercial strategy within B2B, data & analytics, market research, SaaS, consulting, or related industries.
Demonstrated success in managing enterprise accounts and closing large, complex, multi-stakeholder deals.
Strong consultative selling capabilities with experience engaging and influencing Director, VP, and C-suite stakeholders.
Proven ability to develop strategic account growth plans and drive measurable commercial outcomes.
Excellent negotiation, executive presentation, and stakeholder management skills.
Strong commercial acumen with the ability to translate market insights into actionable growth strategies.

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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