Бренд-менеджер ,, Москва Ленинградский пр.

Обязанности:

• Drive and contribute to a brand development vision, strategy, and execution program by creating and delivering on short- and long-term company and brand plans that provide sustainable, consistent, and healthy business results

• Develop and execute marketing activation programs to drive shopper/consumer engagement and maximize conversion

• Lead development of the commercial strategy for new products / packaging / digital / in-store support / including pricing & PPA

• Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights, and analytics to clearly identify problems to solve (shopper, customer, category, and company)

• Business reviews lead on a regular basis

• Take a major role in the preparation of brands’ Annual Operating Plan (comprehensive, timely), build and contribute to a full-year activation calendar

• Support Marketing Manager and contribute to Brand strategy & Inno pipeline

• Demand planning & control for assigned sublines/projects

• P&L management

• A&M planning & control

• Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms

Требования:

• Recent 3+ years of marketing experience, preferably in brand development & deployment

• University Degree & passion in marketing

• Proven examples of leadership & influence/collaboration skills

• Strong time management capabilities and communication skills

• Perfect balance of analytical & creative thinker, transforming data & killer consumer insights into creative business solutions & actions

• Entrepreneurship & business growth-oriented mentality

• PowerPoint, Excel proficient user, Nielsen advanced user

• Upper-Intermediate and higher in English