B2B Operational Marketing and Communication Manager (m/f/d)

In the context of Operational Marketing:

• Participate in the implementation of marketing campaigns (emailing, social networks, newsletters, digital advertising).
• Contribute to the production of content (articles, visuals, marketing materials, videos).
• Monitor and analyze the performance of campaigns and propose improvements, in particular by measuring the associated KPIs and ROI.
• Translate and adapt content (white paper, article, website page, video,...).

As part of strategic marketing/studies:

• Conduct market studies, benchmarking and competitive intelligence.
• Participate in the definition of targets, messages and positioning of products/services.
• Assist in the development of the annual marketing plan.
• Contribute to the go-to-market of offers in collaboration with marketing and sales teams.

Digital communication:

• Update the T-Systems website, in line with the international teams.
• Social media: Writing posts, creating content and monitoring performance with regular reports (LinkedIn & Twitter).
• Follow the digital operations organized by the international community (meeting in English).
• Adapt and improve some existing content (Word, Powerpoint, Illustrator, Indesign).

Support for sales teams:

• Prepare sales support tools (brochures, presentations, presentations, arguments, offer pitches, customer references, etc.).
• Participate in the organization of internal or external events (fairs, webinars, conferences).
• Support sales teams in the pre-sales phases and adapt the media to the challenges of prospects and customers.
• Support sales teams in monitoring and qualifying requests resulting from marketing actions.
• Analyze the results of the actions carried out and identify areas for improvement in line with commercial objectives.