PG REP ON TRADE

We invite applications for the position of

PG Rep

We are building a future that embraces innovation, sustainability, and diversity. We are a business that will bring out the best in you - providing great opportunities for people with ambition and drive. People are at the heart of our company – It is undoubtedly the pride and passion of our colleagues that makes us stand out from the crowd. Our success simply would not be possible without the hard work and dedication of our employees. If you are as excited about our future as we are, then we’d love to hear how you can help us shape it. We are always looking for new talent to help build and grow our company and our brands. Our careers are journeys paved with richness, accomplishments, and a few beers and ciders with friends or strangers along the way. Your journey will be one of close connections and growing friendships as is the beating heart of our company. We collaborate with colleagues in every single other function to do what HEINEKEN does best: brew the highest quality, premium beers, and ciders.

Region: North West of Ireland – Donegal/Sligo and surrounding territory Role Type: Field Based Reporting to: PG Regional Manager Job Grade: 10 Contract Type: Permanent

Job Purpose

To profitably grow the HEINEKEN Ireland draught portfolio in the On Trade channel through strong commercial execution, excellence at the point of purchase and the development of effective, long-term customer partnerships.

The role will manage an existing account base across the territory while identifying and developing new business opportunities. Success will come through understanding customer and consumer needs, using data and insights to identify growth opportunities, and working collaboratively with customers and internal stakeholders to deliver sustainable category and revenue growth.

Territory

The role is field based and covers the North West of Ireland, primarily Donegal and Sligo, but not limited to these areas.

The role will involve regular time in trade, including customer visits and market observation, to understand customer needs, consumer habits, behaviours and occasions and translate these insights into commercial opportunities.

Key Accountabilities

• Achieve volume, financial, quality and revenue growth targets within the territory through effective customer partnership and commercial execution.

• Manage and develop an existing customer account base while identifying, acquiring and developing new business opportunities.

• Develop territory-level sales and resource plans that identify, prioritise and leverage key commercial opportunities.

• Develop Customer Account Plans to enable effective Joint Business Planning and long-term growth with customers.

• Build and manage strong customer business relationships through the provision of consultative services to the On Trade, focused on:

  • Driving footfall and consumer engagement.
  • Growing the customer's total business.
  • Growing HIL categories and category value.
  • Driving HIL brands and portfolio development.

• Use data, customer information and consumer insights to identify opportunities, shape recommendations and grow category value.

• Apply strong Revenue Growth Management principles to maximise profitable growth across the territory.

• Implement and continuously update Territory and Joint Business Plans, identifying and removing barriers to execution.

• Deliver excellence at the point of purchase and develop outlet quality in line with HEINEKEN Ireland quality standards, in partnership with the local Quality team.

• Execute the channel activation plan in partnership with the Trade Marketing team.

• Effectively respond to customer issues and service requests through collaboration with relevant internal departments.

• Assess HIL and competitor programmes and provide relevant market and customer feedback to internal functions.

• Collect and maintain accurate customer and market intelligence through regular time spent in trade, including observing consumer habits, behaviours and occasions.

• Build strong relationships with key internal and external stakeholders, influencing effectively to deliver shared commercial objectives.

• Work independently to manage and prioritise the territory while actively contributing as part of a wider team.

• Demonstrate resilience, adaptability and a proactive approach in a dynamic commercial environment.

• Undertake any other duties as assigned from time to time.

Key Measures of Success

• Sales & Revenue Growth

• Revenue Growth Management

• Portfolio & Category Development

• Customer Relationship Management

• New Business Development

• Commercial Programme Execution

• Point of Purchase & Quality Standards

• Customer & Consumer Insight Utilisation

• Demonstration of Company Behaviours

Knowledge, Experience & Development Potential

• Third-level business qualification (University degree) preferred.

• Residing in or immediately adjacent to the territory.

• 2+ years' relevant sales experience, ideally with knowledge of the On Trade or FMCG environment.

• Strong commercial acumen, with the ability to identify opportunities and translate insight into profitable growth.

• Strong negotiation and influencing skills, with the ability to achieve positive outcomes for both HEINEKEN Ireland and customers.

• Proven ability to build successful business relationships and develop effective customer partnerships.

• Strong analytical skills and the ability to use data, customer information and consumer insights to inform commercial decisions.

• Excellent organisation, planning and prioritisation capabilities, with the ability to manage a territory independently.

• Resilience and the ability to remain effective and solutions-focused in a fast-paced and changing environment.

• Ability to operate effectively as an individual while also contributing positively as part of a wider team.

• Demonstrated ability to work with and influence key internal and external stakeholders.

• Expertise in point-of-purchase excellence, underpinned by a strong understanding of market, category and consumer drivers.

• Proficient IT skills and an awareness of, and interest in, leveraging digital and social media platforms.

• High level of learning agility, curiosity and willingness to develop new skills and capabilities.

Benefits

• Competitive Salary & Performance-Related Bonus

• Company Car & Meal Allowance

• Opportunities to Learn, Grow & Progress Your Career

• Employee Share Scheme

• A Strong Package of Employee Benefits

“Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all”.