At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

职位描述

（主要职责、责任）负责辖区内公司产品在临床的宣传和学术推广工作，执行公司的产品策略及学术推广活动，并达成公司的绩效目标。

业务计划与执行：

• 分析负责辖区市场情况，明确市场潜力、重点客户及对应品牌策略，制定相应的业务计划，最大程度地开发辖区内的潜在市场确保绩效目标的达成；

• 熟悉医院准入、医保、商保及患者支持项目流程，执行区域的准入计划，确保公司产品在医院渠道的畅通和准入。

• 及时洞察辖区市场状态并向上级主管反馈竞争状况等市场信息，依据市场现状适当调整业务计划，并提出反馈建议

客户管理与维护：

• 根据品牌策略完成辖区客户画像分析（Profiling）最大程度的识别出潜力客户，结合公司绩效目标确定CRM目标客户，完成客户分级等CRM维护要求，确保客户信息真实、准确、完整；

• 根据绩效目标制定拜访计划并实施，准确传递疾病知识、指南更新、临床证据和产品价值，识别客户学术需求并建立长期可信赖合作关系；

学术活动执行：

• 独立组织开展医院会，围绕疾病知识、临床证据和产品价值进行清晰、准确、合规的讲解并答疑，并完成会后跟进和系统记录。

• 执行辖区内公司认可的学术交流，支持目标客户参与，配合跨部门团队推动/执行重点项目落地（如：COE项目等）

合作创新与合规：

• 与跨TA，跨部门（市场、医学、准入等）团队协作，共享客户洞察、业务机会和执行反馈；

• 参与区域会议、业务回顾、培训和经验分享，保持成长心态，主动学习并应用公司数字化工具。

• 严格遵守公司的各项规章制度，确保辖区内业务活动的执行均符合公司政策和流程的要求；保护客户信息、公司商业信息及患者隐私，以诚信、专业的方式代表公司形象。

我们期待你

• （教育程度及证书要求）

• 医学、药学或相关专业大学专科及以上学历

• undefined

• （岗位所需资质）

• 准入相关：有成功准入三甲医院或专科医院的经验

• 新产品上市经验 ：具备新产品/新适应症的上市经验

• 3年及以上医药学术推广经验，有MNC或者Biotech公司工作经验

• 3年及以上肿瘤领域经验，或者3年及以上特药领域经验

• （岗位所需能力）

• 学术敏捷性（优先考虑）-- 能够了解科学在业务中的应用，掌握科学进步的最新动态，以应对医疗保健专业人员和组织的需求和挑战。

• 学术推广技能/客户互动（优先考虑）--能够有效地参与、影响并与 HCP 合作，利用所有沟通渠道，对 BMS 药品和解决方案进行有竞争力的定位。

• 数字化工具运用 （优先考虑）-能自学并运用AI工具解决问题提高工作效率。

• 具备一定的英文听说读写能力主动、

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

How We Work Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1606372 : Senior Medical Information Communication Specialist