Consumer & Shop Insights Manager

Overview

Execute quarterly and annual reporting vertical responsibilities (of the Insights Services Hub) for two categories (Cereals and Snacks). Accelerate PepsiCo business growth by contributing to SA team for creating/updating dashboards, delivering periodic and on-demand performance reviews, and addressing ad-hoc requests based on internal and external data sources. These individuals will have short-term responsible for knowledge transfer from the business and flawless delivery of recurring reports. Once established, they will execute optimization of the content and processes, including ad hoc questions and overall automation of delivery.

Responsibilities

Execute against team charter for Reporting & Analytics

• Execute market, portfolio, and brand level reporting of marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)

• Provide business performance explanations, incorporating considerations beyond data into the reporting

• Explain business performance, drivers, and optimization opportunities

• Monitor key channel, customer, competitor and emerging player performance and execute reporting at required intervals

• Provide deep dive analysis and responses to ad-hoc follow-ups when double-click required with tables/charts/stories using relevant data

• Support team efforts/agency interactions for some of the recurring work like AOP/JBP etc.

• Lead/Support Analytics presentations and reporting with Categoty team

• Support Reporting Lead/Sr. Managers/Managers deliver against needs articularted by Business Partners within the Hubs to address the business questions and process requirements

• Deliver against needs of stakeholders, requestors and end service users

• Support processes for output adherence and delivery to agreed scope – in line with the agreed timelines, aligned templates and content management

• Responsible for managing multiple priorities; being able to manage deadlines and deliverables

• Monitor and act upon regular feedback inputs from deliverables end-users and Business Partners

• Flag and monitor any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts)

• Primary executor responsible for flawless support process and structure, including knowledge management and transfer

• Process management

• Due Dieligence and Data qulity assurance For retail Audit and Kantar Husehold Panel

Help Reporting vertical leadership develop and finetune internal COE processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations

• Improve existing processes based on frequent end-user and Business Partner feedback loop

• Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)

Qualifications

• A junior/mid-level Insight or Analytics professional with experience in a leading consumer goods company or research agencies i.e. NIQ, IPSOS,IRI.7 years+ experience

• Education: MA in economics, sociology, math, marketing or management

• Potential to develop leadership and influencing profile in line with Insights Leader of the future definition:

  • Motivates action through fact-based, inspirational material; Has a track record of identifying and championing new processes for improving fact-based decision making. Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios; Is an exceptional story-teller.
  • Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
  • Knowing the Business Cold: Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions

• Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skills

• High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc.

• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually

• Managerial experience: nice to have. Need to mentor other L6’s in the team

• Operational experience from business servicing sector and/or consulting experience would be a plus

• Fluent English – obligatory

• Essential:

  • world-class stakeholder management skills
  • solution-oriented approach to problem solving
  • ability to identify and capitalize on opportunities to gain efficiencies and improve process & deliverables
  • depth and breadth of custom and syndicated research/analytics
  • strong understanding of internal & external data sources that could contribute to the reporting and analysis function
  • very strong analytical thinking with proven ability to connect data & insight from multiple resources