LA NOSTRA STORIA

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THE ROLE

The candidate, reporting to the Head of Operational Excellence, Analytics and BI, will lead the global digital marketing analytics strategy of STMicroelectronics, orchestrating the data-driven transformation and coordinating a global team of 7 digital analysts.

The team has a threefold function: governing the measurement framework for ST digital channels, providing competitive insights, and driving enablement through interactive dashboards and training programs.

The role requires strategic vision, leadership, and technical skills to act as a bridge between IT and business.

EDUCATION AND EXPERIENCE REQUIREMENTS

• Degree and Specialization: Master’s degree in Statistics, Data Science, Economics/Marketing, or related fields. An MBA or advanced master’s/specialization courses in Marketing Analytics, AI applied to Digital Marketing, or Business Strategy will be considered a plus.

• Leadership & Governance Experience: Minimum 7-10 years of progressive experience in analytics and business intelligence, including at least 5 years in senior leadership positions with a proven track record in the management and strategic supervision of structured teams.

• Industry Background: Solid senior experience in Digital Marketing Analytics, Business Insights, and Competitive Intelligence within complex international environments, with a preferred background in the B2B or technology/semiconductor sector.

• Project & Vendor Management: Proven career path in coordinating complex, cross-functional analytics programs, defining global roadmaps, and governing external partnerships with a focus on cost/value optimization.

KEY RESPONSIBILITIES

• Global Strategy and Roadmap: Define and supervise the digital marketing analytics roadmap. Steer analytical Competitive Intelligence activities to proactively identify strategic positioning opportunities and competitive benchmarks to be translated into actionable recommendations for leadership.

• Strategic Partnership with the Business: Collaborate with the executive team and functional leadership to guide decisions on marketing, operations, and customer experience through the strategic use of data.

• Performance Monitoring and Business Impact: Orchestrate the global framework for digital performance measurement, ensuring the strategic direction and evolution of executive reporting tools (including the "Top Page" and the "Digital Footprint").

• Promote the systematic adoption of PDCA methodologies to optimize channel effectiveness and Digital Marketing ROI.

• Data Governance and Quality: Validate excellence standards for analytics methodologies, data quality, and documentation, ensuring the accuracy and global scalability of solutions.

• Enablement and Training: Promote a data culture within the company by driving the adoption of self-service dashboards and continuous training plans to enable the business to be autonomous in analysis.

• Team Leadership and Management: Guide and motivate a global team of 7 digital analysts (3 senior, 4 junior/consultants). Define individual objectives, support professional growth, and optimize the operational delegation model.

• Budget and AI Transformation: Manage the annual budget of the function, maximizing investment ROI. Drive strategic Artificial Intelligence use cases (Conversational Analytics, agentic systems for analysis, planning, and action) with a high impact on the business.

REQUIRED SKILLS

Technical Skills:

• Digital Analytics & Visualization Governance: Ability to direct and supervise digital analytics solutions (Adobe Analytics, Google Analytics), Competitive Intelligence, and Data Visualization (Power BI, Tableau).

• B2B Marketing Ecosystem: Deep understanding of marketing automation solutions, CRM analytics, customer data platforms, and the analytical logic of customer experience, the B2B pipeline (Lead Lifecycle Scoring from MQL to SAL), and e-commerce metrics.

• Data Strategy & Governance: Solid conceptual understanding of corporate data flows and integration models, combined with mastery of data governance and data quality principles to validate the accuracy, consistency, and compliance of insights generated by the team.

Managerial and Relational Skills:

• Strategic Vision and Operating Model: Ability to facilitate and contribute to the global digital marketing data/AI roadmaps, structuring operating models based on a clear assignment of responsibility (accountability) and an effective chain of decision-making delegation at an organizational level.

• Project & Program Management (Governance): Mastery of project management methodologies (Agile, Waterfall) and the ability to govern complex, multi-stakeholder programs, ensuring compliance with timelines, corporate budgets, and global quality standards.

• People Management & Empowerment: Inclusive leadership mindset aimed at talent growth, performance management (performance management), and the motivation of functionally responsible figures across different geographical locations.

• Stakeholder & Change Management: Excellent stakeholder management skills, effective communication with executive teams and leadership, and a strong attitude toward promoting operational excellence frameworks (PDCA), enablement programs, and a data-driven culture across the entire organization.

• Language Skills: Fluent English (C1/C2 level), written and spoken, essential for synergy and governance in global contexts.

The expected salary range for this position is €52,000 – €58,000 gross annual salary (RAL), plus variable pay and productivity premium. In accordance with the EU Pay Transparency Directive and applicable Italian legislation, this compensation range has been determined based on objective, gender-neutral criteria, including job responsibilities, required skills, relevant experience, qualifications, and market benchmarks. Placement within the range will depend on the candidate’s profile and demonstrated competencies. The final offer will be made in compliance with the applicable National Collective Bargaining Agreement (CCNL), where relevant, and our internal compensation policies. We are committed to equal pay for equal work and equal opportunities for all candidates.

ST è orgogliosa di essere una delle 17 aziende certificate come Top Employer Globale 2025 e la prima e unica azienda di semiconduttori a raggiungere questa distinzione. ST è stata riconosciuta in questa classifica grazie al suo approccio di miglioramento continuo e si distingue particolarmente nelle aree di etica e integrità, scopo e valori, organizzazione e cambiamento, strategia aziendale e performance.

In ST, ci impegniamo a promuovere un ambiente di lavoro diversificato e inclusivo, e abbiamo tolleranza zero per la discriminazione. Miriamo a reclutare e mantenere una forza lavoro diversificata che rifletta le società intorno a noi. Ci sforziamo per l'equità nello sviluppo della carriera, nelle opportunità di carriera e nella remunerazione equa. Incoraggiamo i candidati che potrebbero non soddisfare tutti i requisiti a presentare domanda, poiché apprezziamo le prospettive diverse e offriamo opportunità di crescita e apprendimento. La diversità, l'equità e l'inclusione (DEI) sono intrecciate nella nostra cultura aziendale. La nostra visione DEI è: "In ST, puoi essere la versione autentica di te stesso".

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