Regional Sales Lead, APAC - Wise Business

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

More about our mission and what we offer.

Job Description

About the Role:

Wise Business is building a structured global sales organisation to support businesses that need more guidance than a purely self-serve experience can provide.

We are looking for an experienced commercial leader to establish and lead the Wise Business sales motion across APAC from Singapore. This is not a role for someone inheriting an established team and operating model. You will initially be the senior sales owner for the region—developing the market plan, working priority opportunities, building cross-functional relationships, and creating the conditions to hire and scale the wider Singapore team.

The central Wise Business Sales function will define the core operating model, sales process, metrics, and payback methodology. You will have the autonomy to adapt regional tactics, channel priorities, and ways of working to what succeeds in APAC.

Role Overview — Day to Day

• Own the Wise Business sales strategy and execution plan for APAC.

• Assess the size, quality, and commercial potential of regional demand.

• Personally manage priority opportunities while the regional team is being established.

• Build a pipeline across inbound enquiries, profile signups, partnerships, events, and future outbound channels.

• Determine which APAC businesses should receive sales-led support and which should remain within self-serve.

• Build reliable regional forecasts and report on pipeline, conversion, activation, revenue, and payback.

• Identify regional product, onboarding, KYC, and operational blockers, then work with the relevant teams to resolve them.

• Establish relationships with APAC Country Managers and Wise Platform leaders as a senior regional peer.

• Recruit, onboard, and develop the first Singapore Account Executives.

• Create a strong coaching, pipeline-review, and performance-management cadence.

• Adapt central playbooks and enablement to APAC markets without creating an entirely separate sales system.

• Feed regional customer, competitor, and market intelligence into central Sales, Product, and leadership teams.

Qualifications

• Commercial & Regional Leadership: Proven experience leading a B2B sales team or regional commercial motion. Demonstrated success in establishing and scaling a dedicated sales presence across fragmented or emerging regional markets

• Building in Ambiguity: Track record of building structure in an ambiguous environment and operating autonomously without needing detailed direction from central leadership.

• Execution to Strategy: Ability to balance short-term execution (handling initial pipeline and opportunities personally) with long-term strategy (developing repeatable commercial models and expansion plans).

• Sales methodologies: Adapt a sales methodology that applies for the APAC region, ensuring a high velocity sales cadence is achieved.

• Team Building & Talent Development: Demonstrated experience recruiting, onboarding, coaching, and developing sellers, with a plan to scale a team of six Account Executives.

• Funnel & Process Optimization: Hands-on experience working through complex cross-functional operational problems, including optimizing sales processes, lead routing, customer onboarding, and local KYC/verification funnels.

• Adaptation of Central Playbooks: Expertise in adapting central strategy, playbooks, and enablement to local APAC market conditions without fragmenting the overall sales system.

• Forecasting & Performance Ownership: Full ownership of regional pipeline forecasting, reporting, conversion metrics, activation, revenue targets, and payback views.

• Cross-Functional & Stakeholder Collaboration: Strong executive presence with a history of building relationships with regional peers (e.g., APAC Country Managers) and bringing regional market/competitor insights directly into central Product, Ops, and Leadership teams.

Additional Information

About the Team

Wise Business Sales is a developing global sales organisation operating alongside Wise’s product-led and self-serve growth model.

The central team owns:

• Sales strategy and operating standards

• Qualification and opportunity processes

• Salesforce definitions and reporting

• Performance metrics and revenue methodology

• Core enablement and onboarding

• Global channel and payback measurement

The APAC Regional Sales Lead will own:

• Regional market prioritisation

• Local channel strategy

• APAC pipeline and forecast

• Regional stakeholder relationships

• Hiring and performance of the Singapore team

• Local execution and tactical adaptation

• Regional customer and market feedback

The role will initially operate independently, supported by central Sales, Enablement, RevOps, Product, and KYC teams. The first phase is expected to build towards six Account Executives based in Singapore. This is a regional role with an APAC-wide remit, rather than a Singapore-only sales position.

Compensation: From SGD 245,000 per annum + RSUs

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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