Senior

Senior Product Marketing Manager, AI Ecosystem

San Diego, United States · On-site$149–233k

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

We are seeking a highly motivated, technically curious Senior Product Marketing Manager to own go-to-market and co-innovation for ServiceNow’s most strategic AI partnerships including OpenAI, Anthropic, NVIDIA, and other leading AI partners. As frontier models and accelerated computing reshape enterprise AI, this role turns joint innovation with our AI partners into differentiated products, joint go-to-market motions, and pipeline.

This is a dual-mandate role with equal responsibility for product and go-to-market. On the product side, you will partner deeply with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, including new offerings built by our Forward Deployed Engineering team. On the go-to-market side, you will build the joint-selling and joint-GTM motions including narratives, proof points, sales plays, and field enablement that bring those co-innovations to market with our partners. You will work day with product managers, partner marketing, partner sales, and partner go-to-market teams, and be the product marketing lead for ServiceNow at all sponsored third-party AI events & conferences.

To be successful, you must have proven B2B enterprise product marketing experience bringing AI-powered solutions to market, genuine fluency in the frontier AI and the current enterprise AI landscape, and a track record of both shaping product direction and driving go-to-market results.

What you get to do in this role:

Own joint GTM and co-innovation strategy for AI partnerships – Lead go-to-market and co-innovation across ServiceNow’s AI partners, specifically OpenAI, Anthropic, NVIDIA, spanning joint selling, joint go-to-market, and co-innovation.
Carry equal product and go-to-market responsibility – Partner with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, and build the field motions that take them to market.
Develop differentiated value propositions and proof points by partner – Craft narratives, customer stories, and persona messaging (CIO/CISO, CDAO, CFO) that show real use cases and outcomes for each AI partner.
Lead co-innovation GTM plays end-to-end – Take named co-innovations from concept through technical demo, field enablement, win/loss tracking, and pipeline attribution—building a repeatable model across partners.
Build joint-selling enablement and field marketing – Create First Call Decks, battlecards, technical demo flows, and one-pagers for joint ServiceNow + partner selling motions.
Align sales, product, and partner teams on one co-innovation narrative – Ensure ServiceNow field sellers and partner sellers tell the same story to end customers.
Feed frontier-AI market intelligence into product planning – Bring competitive dynamics, model-landscape shifts, and whitespace insights to roadmap conversations. You inform the roadmap; Product Management owns the decisions.
Represent marketing in customer engagements – Act as the go-to expert on ServiceNow’s AI partner story in sales meetings, partner events, and strategic deals.

Qualifications

To be successful in this role you have:

7–10+ years in enterprise product marketing, product management, or sales engineering
4+ years working with enterprise software platforms; AI experience required, ideally bringing AI-powered solutions to market
Working fluency in the frontier-AI and accelerated-computing landscape (LLMs / foundation models, inference, GPUs); familiarity with the NVIDIA ecosystem a strong plus
Experience partnering with product and engineering to shape and launch products—not just market them
Proven ability to build sales plays and enablement content grounded in seller and customer insights
Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences
Track record of developing polished, C-suite-ready presentations and sales assets
Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority
Excellent written and verbal communication skills; comfortable presenting to customers and executives
Up to 25% travel to support sales efforts and industry events

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

For positions in this location, we offer a base pay of 148,900-232,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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