Brand Specilaist

Brand Executive

Brand Executive

Location: Kyiv, Ukraine

Working Pattern: Hybrid, 2-3 days on-site per week

At PMI, we’ve chosen to do something incredible. We’ve transformed our business and are building our future on one clear purpose—to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Role Purpose

Support the development and growth of the brand by executing marketing strategies, managing brand-related projects, and ensuring flawless implementation of marketing initiatives that contribute to business objectives.

What You’ll Do

• Analyze current brand performance, market and consumer trends and competitive activities to identify the portfolio gaps/ opportunities and articulate an action plan.

• Prepare business cases with the rationale and measurable targets in order to support product initiatives, ensure alignment/approval at different levels.

• Coordinate several projects simultaneously in frames of the set deadlines, delivering the result in collaboration with other team members.

• Lead product development/adaptation process, including packaging and other materials preparation. Deliver marketing product submissions and follow up on approval, alignment with PMI and commercialization through the gate process.

• Develop and present field briefs.

• Monitor the performance of new product launch versus targets: gather data and analyze post-launch performance (OPIs/ KPIs achievement, consumer feedback, consumer behavior) to come up with learnings/ improvements.

• Monitor campaign performance and prepare post-campaign evaluations with actionable recommendations.

• Evaluate the new products` potential, prepare user and volume projections as well as provide guidance to the supply chain team for further inputs to sales forecasts.

• Make valuable inputs to the portfolio strategy and long-term plans based on brand performance as well as in-depth market/ consumer needs study.

• Coordinate and collaborate with external agencies, suppliers, and business partners

• Work closely with cross-functional teams, including Sales, Consumer Experience, Finance, Legal, and Procurement.

• Ensure all marketing activities comply with company policies, processes, and compliance requirements.

Skills & Capabilities

• Drive for results, high commitment to get the best outcome.

• Advanced project management skills.

• Experience with analytics and ability to generate insights.

• Excellent communication, presentation and collaboration skills.

• Ability to deliver under pressure of tight deadlines and multitasking.

• Well-developed technical skills (PowerPoint, Excel).

• English - advanced; Ukrainian – fluent.

• Sincere desire to further learn and grow professionally.

Rewards & Benefits

• Competitive compensation package

• Medical insurance and wellbeing support

• Professional development opportunities and access to global learning platforms

• International career opportunities within Philip Morris International

• Inclusive, collaborative, and innovation-driven culture

• The opportunity to contribute to one of the most significant business transformations in the industry.