Manager, Marketing Analytics

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

About the Role & Team: This role is based in Seoul and responsible for all APAC markets.

The Walt Disney Company’s Direct-To-Consumer is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer (DTC) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

We are seeking a Manager, Marketing Analytics to join our Marketing Analytics team in APAC. The primary focus of this role is to analyze user and marketing performance data, derive valuable insights, and collaborate with various departments to develop strategies that drive users from awareness through acquisition, engagement, and retention. The ideal candidate will have strong experience in mathematics & statistical techniques used for analyzing large data sources, plus a deep understanding of consumer behaviors related to marketing, content development, and digital experiences.

What You Will Do:

• Based on audience cohorts and the full customer funnel, creating analysis with meaningful insights that improve performance, identify opportunities, drive acquisition and conversion, improve engagement, and reduce churn

• Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content

• Generate data-based insights that help to launch impactful and effective marketing programs.

• Lead campaign performance measurement across lifecycle/CRM, paid media, and other marketing channels, including attribution and media mix analysis

• Evaluate marketing spend efficiency and ROI across channels

• Partner with lifecycle/CRM marketing teams to analyze campaign performance across the customer journey, from awareness through retention

• Drive A/B testing strategy and analytics across marketing campaigns and product experiences; translate findings into actionable recommendations for senior stakeholders

• Measure performance and reporting business outcomes in a daily/weekly/monthly basis with most relevant KPI's converted into insights and key action items to improve efficiency

• Work with other members of the team to align metric definitions across all services within the business

• Proactively identify opportunities to simplify, automate, and improve analytical processes and reporting infrastructure

• Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices

Required Qualifications & Skills:

• 8+ years of relevant experience in a similar role, preferably within a digital business

• Bachelor’s degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science. Graduate degree preferred

• Demonstrated experience in and expertise in SQL

• Solid understanding of Microsoft Excel including pivot tables

• Strategic thinker with strong communication and executive presentation skills

• Understanding of paid, owned, and earned marketing channels across the funnel

• Ability to manage multiple priorities and stakeholders in a fast-moving environment

• Excellent communication skills to convey complex data findings to non-technical stakeholders.

• Strong analytical and problem-solving mindset

• Results-oriented with a proactive, solutions-focused mindset

• Fluent in English and Korean

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.