JOB DESCRIPTION

Job Description:

What are we looking for?

• Apply strong understanding of veterinarians, breeders, pet retailers and other professional audiences to identify engagement opportunities

• Support the development and execution of digital engagement platforms (2B CRM) to drive activation, engagement and retention

• Support 2B CRM regular operations and performance review to enhance professional NPS

What will be your key responsibilities?

Digital Professional Engagement – 40%

• Support the planning and execution of digital engagement strategy for veterinarians, breeders and other professional audiences

• Work with cross-functional teams to develop audience-relevant content, educational activities and communication plans

• Drive participation and adoption of professional engagement initiatives through digital channels

CRM Operations – 40%

• Manage CRM operations, user segmentation and campaign deployment in collaboration with external agencies

• Execute E2E CRM campaigns, including journey setup, testing, targeting and delivery

• Maintain CRM data quality and support continuous optimization of campaign operations and processes

Insights & Analytics –20%

• Monitor users engagement, retention and campaign performance across key programs

• Develop performance reports and dashboards to support business reviews and decision-making

• Generate actionable insights and recommendations based on audience behavior and campaign results

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.

Key Contacts:

• CA Internal: S&C, PE, Communications, PA

• Pillar Team

• NSOP

• P&O

• Agency

Job Specifications/Qualifications

• Minimum 5 years of experience working with professionals in Petcare, Animal Health, Veterinary, Healthcare or related industries preferred

• Experience in CRM, customer engagement, customer activation, loyalty, membership or community programs preferred

• Strong communication and analytical, logical thinking and problem solving skills.

• Good written and oral communication skills in both Mandarin and English

• Bachelor degree or above

Key Supporting Competencies

• Business Insights

• Customer Focus

• Drive Results

• Manage Conflicts

• Nimble Learning

Key Functional Competencies & Technical Skills

• Strong understanding of professional needs, motivations and engagement drivers.

• Great engagement skills with professional KOLs

• Project management

• Innovates for growth

About Mars:

Mars is a family-owned business with more than $50 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 150,000 Associates into taking action every day towards creating the world we want tomorrow.

Commitment to Equal Employer Opportunities:

All qualified applicants will receive consideration for employment in accordance with applicable law and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other category protected under federal, state, and local laws. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

A Note to Candidates Regarding AI

Embracing AI as a vital skill for today and tomorrow, we welcome candidates to use AI to assist with your preparation as you engage with our recruiting process—from helping to perfect your CV/resume to using it to refine your interview skills. While AI can assist you, we expect that your ideas, responses, and demonstration of competencies throughout the recruitment process are authentically your own. We value genuine engagement and want to see the real you shine. At Mars, AI is here to support—not replace—the human connection at the heart of our recruitment process.

Note to Search Firms/Agencies:

Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.