Senior Product Manager, Email Marketing

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Regular or Temporary: Regular

Language Fluency: English (Required)

Work Shift: 1st shift (United States of America)

Please review the following job description:

The Senior Product Manager, Email Marketing is responsible for defining, delivering, and optimizing email marketing capabilities that support client acquisition, deepening, and operational efficiency. This role partners across Product, Technology, Marketing Delivery, Marketing Strategy, Data and Analytics, Risk, Legal, Compliance, and business stakeholders to deliver email marketing capabilities that are client-centered, measurable, scalable, compliant, and aligned to enterprise priorities.

This role balances strategic product management and product owner execution discipline. The ideal candidate brings strong stakeholder management and product discovery capabilities and is able to translate stakeholder feedback into business opportunities; and areas of underperformance into solution directions. The role is expected to understand both the broader strategic impact of email marketing capabilities and the day-to-day execution details required to move work from discovery through launch, adoption, measurement, and continuous improvement.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Define and maintain the product vision, strategy, roadmap, and measurable outcomes for email marketing platforms or capabilities.

• Own product discovery activities by identifying stakeholder needs, business opportunities, operational pain points, market trends, competitive insights, and digital experience gaps.

• Partner with Experience Design, Research, Analytics, Marketing, Technology, and business stakeholders to translate client insights and journey friction into clear product opportunities and prioritized solutions.

• Lead roadmap development and prioritization across email marketing capabilities, balancing client value, business impact, risk, technical feasibility, platform health, regulatory requirements, and capacity constraints.

• Translate product strategy into actionable epics, features, user stories, acceptance criteria, business requirements, and measurable success metrics in partnership with marketing partners, and technology delivery teams.

• Serve as a key product leader in Agile ceremonies, including PI planning, backlog refinement, sprint planning, sprint reviews, demos, dependency reviews, and release readiness discussions.

• Maintain strong alignment between the product roadmap, delivery backlog, business priorities, technology dependencies, and enterprise strategic themes.

• Use analytics, funnel reporting, experimentation results, operational data, and production performance to evaluate product health and recommend improvements.

• Establish, monitor, and communicate product KPIs, including digital adoption, application starts, completion rate, conversion rate, funding rate, abandonment, ease of use, defect trends, cycle time, personalization effectiveness, and business value delivered.

• Partner with Marketing, Personalization, Data, and Analytics teams to advance targeted digital experiences, campaign enablement, client engagement capabilities, and measurable digital sales outcomes.

• Lead cross-functional teams through product discovery, solution alignment, delivery planning, execution, validation, launch, and post-production optimization.

• Partner with Technology and Architecture teams to ensure product solutions are scalable, secure, resilient, maintainable, and aligned to platform strategy and technical roadmaps.

• Manage product dependencies, risks, issues, decisions, and tradeoffs. Clearly communicate impacts, options, recommendations, and escalation needs to stakeholders and senior leaders.

• Ensure Product Management Lifecycle processes, risk reviews, controls, accessibility standards, privacy considerations, security requirements, legal reviews, compliance expectations, and audit documentation are addressed throughout the product lifecycle.

• Support release planning and go-to-market readiness by coordinating with business partners, operations, marketing, training, communications, support teams, controls partners, and technology delivery teams.

• Validate delivered capabilities against business objectives, client experience goals, acceptance criteria, and expected outcomes. Drive remediation or optimization where needed.

• Prepare and deliver clear executive-level updates, roadmap communications, product recommendations, decision materials, and performance reporting.

• Act as a subject matter expert for assigned platforms, capabilities, systems, and business outcomes.

• Mentor Product Managers, Product Owners, analysts, and cross-functional partners on product management practices, client-centered thinking, Agile delivery, measurement discipline, and outcome-based decision-making.

QUALIFICATIONS Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelors’ degree in business, data, engineering, design, or technology field; or related field or equivalent combination of education and professional experience.

• Seven or more years of product management, digital, technology, financial services, marketing technology, experience design, consulting, strategy, or related experience.

• Five or more years of product, analysis, and/or technology experience.

• Demonstrated experience developing product strategy, product roadmaps, business cases, product requirements, and measurable product outcomes.

• Experience leading cross-functional teams across Product, Technology, Analytics, Marketing, Risk, Legal, Compliance, Operations, or related functions.

• Strong understanding of Agile delivery practices, including PI planning, backlog management, sprint planning, demos, release readiness, and the ability to use AI-enabled and other industry tools to manage demand and create, refine, and improve epics, features, user stories, and acceptance criteria.

• Demonstrated ability to use data, analytics, client feedback, performance trends, and fluency with AI tools to identify opportunities, diagnose issues, and recommend action plans.

• Experience defining/driving vision of experience programs and/or partnership based programs

• Experience defining and delivering large-scale initiatives

• Proven ability to use data analytics, research and testing methodologies to drive business decisions, diagnose problems, and recommend action plans to resolve issues

• Ability to lead cross-functional teams without formal authority

• Comfortable managing concurrent projects in a fast-based, results-driven environment

• Comfortable with ambiguity, leading work autonomously, and making independent decisions

• Excellent skills in presentation, facilitation, communication, and negotiation

• Experience defining/driving vision of experience programs and/or partnership based programs

• Experience in roles requiring strong communication and interpersonal skills & the creation and delivery of succinct executive-level presentations to explain and sell plans/vision

Preferred Qualifications:

• Demonstrated ability to use data, analytics, stakeholder feedback, performance trends, and fluency with AI tools to identify opportunities, diagnose issues, and recommend action plans.

• Master’s degree in business, engineering, design, or technology field; banking or financial management education

• Working knowledge of email marketing platforms (Eloqua, Salesforce, AJO), as well as the capabilities that support email marketing (testing, drafting, deliverability, data processes)

• Experience working with distributed teams (onshore/offshore)

• Certified SAFe® Product Owner/Product Manager (or equivalent)

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting: Constantly (More than 50% of the time)

Standing: Frequently (25% - 50% of the time)

Walking: Frequently (25% - 50% of the time)

Visual / Audio / Speaking Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Travel Minimal and up to 10%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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