Digital Specialist [For Pooling]

Position Description:

We are looking for a highly driven and analytical Digital Specialist to lead and execute Oakley’s digital marketing initiatives across all online platforms. This role will be responsible for planning the full digital calendar, managing social media channels, analyzing website performance, and delivering regular performance reports to support business growth and brand visibility.

The ideal candidate is both creative and data-driven, with strong experience in digital strategy, social media management, and performance analytics.

Your future duties and responsibilities:

Duties and Responsibilities

1. Digital Planning & Campaign Management

• Develop and manage the annual digital marketing calendar aligned with Oakley’s brand and commercial objectives

• Plan digital campaigns, launches and key seasonal moments across the full year

• Coordinate with internal stakeholders to ensure timely execution

• Optimize campaign performance based on insights and market trends

1. Social Media Management

• Take full ownership of Oakley’s Instagram and Facebook platforms – South East Asia & Korea

• Plan, schedule, publish, and manage all social media content, including creating social copies

• Work closely with internal stakeholders on content creation and campaign assets

• Monitor engagement, community interactions, and audience growth

• Ensure all content is aligned with brand tone, guidelines, and campaign objectives

• Create, manage, and optimize paid social campaigns across multiple platforms

1. Website & Analytics Performance

• Analyze Google Analytics reports across all Oakley SEAK websites

• Track key performance indicators such as traffic, conversion, engagement, bounce rate, and campaign effectiveness

• Identify trends, opportunities, and areas for website optimization. Brief web developers on the key actions to be taken.

• Provide actionable recommendations to improve digital performance

• Plan all the content updates, including web banners, collections etc.

1. CRM Database

• Plan and schedule email campaigns using Mailchimp

• Coordinate campaign calendars (Newsletters, Product launches)

• Manage subscriber lists and maintain database hygiene

• Implement targeting strategies to improve relevance and performance

• Conduct A/B testing on subject lines, content, and send times

• Prepare monthly reports on campaign performance and provide actionable recommendations to improve results.

1. Content Creation Guidelines

• Prepare content creation guidelines for our seeding athletes based on key brand campaigns. These contents will be used on our social media plaforms.

• Ensure all content is consistent with brand identity and positioning.

1. Reporting & Insights

• Prepare monthly digital performance reports

• Consolidate social media metrics including reach, engagement, follower growth, and campaign ROI

• Present insights and recommendations to internal stakeholders.

Required qualifications to be successful in this role:

Qualifications:

• Education:

  • Bachelor's degree in Marketing, Communications, Business, or related field.

• Work Experience:

  • 5 years of experience in digital marketing, social media, or performance marketing. Skills & Competencies:

• Strong hands-on Experience with:

  • Google Analytics
  • Meta Business Suite
  • Instagram & Facebook content management
  • Reporting tools (Excel, PowerPoint)
  • Mailchimp

• Proven experience running paid social media campaigns

• Strong analytical and reporting skills

• Excellent communication and project management abilities

• Experience in lifestyle, sports, fashion, or retail brands is an advantage

Preferred Skills:

• Able to work independently and communicate with regional and Global Oakley brand team effectively

• Strong understanding of digital trends and social media best practices

• Ability to interpret data and convert insights into actions

• Organized, proactive, and able to manage multiple projects simultaneously

• Passion for sports, performance lifestyle, and premium consumer brands

Skills:

• Google Analytics

What you can expect from us:

Together, as owners, let’s turn meaningful insights into action.

Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because…

You are invited to be an owner from day 1 as we work together to bring our Dream to life. That’s why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company’s strategy and direction.

Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.

You’ll shape your career by joining a company built to grow and last. You’ll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.

That same commitment to fairness extends to how we use technology. To support our recruitment team, AI tools may be used to help assess applications though they never replace human judgement. All hiring decisions remain entirely in the hands of our recruitment professionals.

Come join our team—one of the largest IT and business consulting services firms in the world.