Acquisition Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now! Learn more: jti.com

Please apply by October 1st Local applicants only

Role: Permanent Location: Stockholm Reporting to: Digital Lead Manager

Acquisition Manager

We are seeking a Digital Acquisition manager to lead the strategy, development and execution of our digital acquisition initiatives. This role will focus on driving awareness, lead generation, and customer growth across the full top-of-funnel journey (Discover–Consider–Buy) by optimizing performance across 3rd party ecommerce partners, paid media, social media, and digital touchpoints. It will work closely with internal teams, partners and external agencies to ensure initiatives are implemented with excellence, continuously optimized, and contribute directly to business performance and audience growth.

Position

As the Digital Manager (Acquisition), you will:

• Support the implementation and optimization of the digital acquisition strategy across all key channels (paid media, social, 3rd party platforms)

• Ensure strong alignment between business objectives, campaign goals, and channel execution

• Identify new opportunities to grow traffic, leads, and customer base across digital touchpoints

• Coordinate and manage digital campaigns end-to-end (briefing, launch, testing, optimization, reporting)

• Work closely with media and creative agencies to ensure high-quality execution and performance delivery

• Monitor campaign performance continuously and recommend optimizations to improve conversion rates

• Drive A/B testing and experimentation to improve effectiveness across channels

• Support the execution and optimization of key acquisition channels, such as 3rd party ecom partners, paid media (Search, Display, Paid Social), influencer activations

• Ensure consistency across channels and alignment with overall brand and content strategy

• Work closely with internal stakeholders across Marketing, Sales, CRM, and Technical teams

• Ensure alignment between digital campaigns and offline initiatives when relevant

• Collaborate with legal and compliance teams to ensure all activities follow local regulations and guidelines

Requirements

• 5–7 years of experience in digital marketing, digital acquisition and/or performance marketing

• Experience working with media agencies and cross-functional teams

• Hands-on execution and strategic thinking experience

• Strong analytical mindset, comfortable working with data and KPIs

• Experience with tools such as Google Ads, Meta Ads, analytics platforms, etc.

• Ability to manage multiple projects in a fast-paced environment

• Strong communication and stakeholder management skills

What to expect

Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.

Are you ready to join us? Build your success story at JTI. Apply now! Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.