Senior

Manager, Above Market

Kuala Lumpur, Malaysia · On-site

Company Description

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

Job Description

The Manager, Regional Consulting & Insights will play a pivotal leadership role in driving strategic client impact and commercial growth for NielsenIQ across Asia.

This role blends senior‑level client engagement, thought leadership, and commercial leadership and working closely with internal commercial, analytics, and country teams.

The successful candidate will be a trusted advisor to senior clients, able to translate data into clear strategic direction, influence decision‑makers, and convert insight into measurable business outcomes.

Key Responsibilites

Senior Client Engagement & Trusted Advisor Role

Act as a senior strategic partner to key regional and local clients across Asia.
Lead C‑suite and senior leadership conversations, shaping agendas rather than reacting to briefs.
Elevate client relationships from delivery‑focused to value‑ and outcome‑driven partnerships.
Confidently handle ambiguity, challenge client thinking, and guide decision‑making using insight.

Success looks like: Clients proactively seek your perspective and involve NIQ earlier in their strategic planning.

Consulting Impact & Strategic Thought Leadership

Lead the development of high‑impact consulting engagements that go beyond reporting into strategy, growth, and transformation.
Create and deliver regional thought leadership (e.g. POVs, frameworks, presentations) relevant to APAC FMCG and retail dynamics.
Represent NIQ in senior forums, client workshops, and leadership sessions.
Translate complex data into simple, compelling narratives that drive action.
Drive day to day regional insights

Success looks like: NIQ is seen as a strategic thinking partner, not just a data provider.

Commercial Leadership & Growth

Identify, shape, and convert commercial leads in collaboration with account development teams and commercial leaders.
Support regional and local teams in solutioning, proposal development, and value articulation.
Drive incremental consulting and insights revenue through strong client engagement and clear ROI storytelling.
Balance commercial ambition with delivery excellence.

Success looks like: A strong pipeline of consulting opportunities and consistent contribution to revenue growth.

Client Experience & NPS Ownership

Take ownership for client experience outcomes, including NPS and relationship health.
Proactively address risks, manage expectations, and course‑correct engagements when needed.
Champion a client‑first mindset across consulting and insights delivery.

Success looks like: Improved NPS scores and long‑term client retention.

Internal Collaboration & Influence

Work closely with commercial leaders, analytics, and country teams across Asia.
Align consulting priorities with broader NIQ strategy and client plans.
Influence without authority in a matrixed, regional organisation.
Act as a bridge between insight creation and commercial execution.

Success looks like: Strong internal partnerships and seamless client delivery across functions.

Qualifications

Experience

+5 years’ experience in management consulting, strategy, insights, or analytics, ideally within FMCG, retail, or consumer sectors. Retail Measurement Experience is an advantage.
Proven track record of leading senior client engagements and influencing decision‑makers.
Experience driving commercial outcomes (revenue growth, upsell, pipeline creation).
People leadership experience, including coaching and developing managers.
Regional or multi‑market APAC experience strongly preferred.

Capabilities

Strong strategic thinking combined with practical, action‑oriented recommendations.
Excellent storytelling and executive communication skills.
High commercial acumen: understands how insight translates into business value.
Comfortable operating in ambiguity and fast‑changing environments.
Strong stakeholder management skills across cultures and markets.

Personal Attributes

Executive presence with humility and curiosity.
Confident, calm, and credible under pressure.
Collaborative leader who brings others along.
Bias to action with high personal standards.

Additional Information

**Why This Role Matters at NIQ ** This role is critical to elevating NIQ’s position in Asia — from best‑in‑class data and analytics provider to strategic growth partner for clients navigating uncertainty, complexity, and rapid market change.

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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