Brand Marketing Senior Specialist

At PMI, we’ve chosen to do something incredible. We’ve transformed our business and are building our future on one clear purpose: to deliver a smoke-free future.

With big change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to create better solutions, drive meaningful impact, and develop your career in new and exciting directions.

Join our Brand Marketing team and help shape how our Smoke-free products and brands grow in the Danish market. In this role, you will combine strategic thinking with inventive delivery across portfolio planning and brand communication activities while collaborating with colleagues across multiple functions.

Impact You'll Own

• Build portfolio and brand strategies based on market trends, category dynamics, and customer understanding.

• Connect portfolio, product, and communication decisions to support sustainable business results.

• Develop campaigns and marketing initiatives that drive brand growth and execution excellence.

• Strengthen brand positioning through engaging communication across touchpoints.

What You'll Do

• Translate consumer, category, and market insights into actionable portfolio and campaign recommendations.

• Shape product positioning, brand narratives, and communication strategies.

• Develop integrated brand and marketing strategies across channels, lead campaigns and creative materials from concept towards market execution.

• Adapt global brand strategies to local market opportunities, consumer preferences, and local insights.

• Collaborate with commercial teams to ensure aligned execution.

Skills & Capabilities

Must-Haves

• A minimum of 4-5 years of experience within brand marketing, portfolio management, product marketing, or marketing communications.

• Professional proficiency in Danish and English.

• Ability to combine critical thinking with creative execution.

• Strong understanding of brand positioning, marketing strategy, audience segmentation, and consumer insights.

• Experience leading projects and collaborating with a broad range of collaborators.

• Strong relationship building, communication, and collaboration skills.

• Ability to navigate ambiguity and adapt to changing priorities.

Nice-to-Haves

• Relevant university degree.

• Experience working with consumer goods, retail-facing brands, or regulated categories.

Rewards & Benefits

• Occupational pension and comprehensive insurance coverage.

• Monthly sports allowances.

• Subsidized lunch programs.

• 25 vacation days plus five additional company-paid feriefridage.

• Generous parental benefits, including reduced working hours with full pay during your first month back.

• Jubilee Awards recognizing long-term service and dedication.

Equal Opportunities Statement

We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential.

We encourage applications from people of all backgrounds and identities and provide reasonable accommodations to ensure an accessible recruitment process. If you need support or adjustments during your application, let us know. We’re here to help you succeed.

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