Brand Designer - Beverage

Overview

Own and execute local and regional brand design projects across the Beverage portfolio. Drive design projects from ideation and concept development through refinement, final design, and execution. Develop high-quality brand design solutions through hands-on design execution and by leveraging internal and external design resources. Translate brand, consumer, and business needs into impactful and actionable design solutions. Ensure design work is delivered consistently within established design principles, production processes, and brand guardrails. Collaborate closely with senior design leaders, Brand, Marketing, Consumer Insights, Media, Ecommerce, and other cross-functional teams. Partner with the International Beverages (IB) Design team for collaboration, alignment, and design approvals. Bring strong creative thinking, visual sensibility, problem-solving, and communication skills to every project.

Responsibilities

• Take ownership of the visual identity and design expression of assigned brands within the portfolio.

• Generate and develop creative design proposals, including visions, scenarios, concepts, and design executions.

• Visualize and clearly articulate creative thinking and design rationale to internal and external stakeholders.

• Lead design development from initial ideation through concept refinement and final design recommendation.

• Work closely with Design Lead, Brand, Marketing, and IB Design teams to ensure alignment with brand strategy and design principles.

• Participate in research and translate consumer/customer needs into actionable design requirements.

• Develop design solutions across relevant brand and graphic design touchpoints.

• Drive projects toward final design recommendations, decisions, and approvals to enable artwork execution and production.

• Ensure all relevant project variables are thoroughly considered, including design, production, and execution requirements.

• Maintain consistency with design and production guardrails throughout the development process.

• Effectively manage multiple projects in a fast-paced, dynamic, and interdisciplinary environment.

• Collaborate with internal and external design partners to deliver high-quality work and achieve project objectives.

Qualifications

• 5+ years of solid brand design experience, preferably with experience in FMCG / consumer brands.

• Bachelor Degree in Graphic Design or a related discipline is preferred but not mandatory.

• Strong English communication skills, both written and spoken.

• Exceptional design taste, craft, and visual judgment.

• Advanced proficiency in Adobe Creative Suite; 3D software skills are a plus.

• Strong ability to develop and visualize concepts through sketching and/or digital design tools.

• Excellent communication and presentation skills, with the ability to clearly articulate a strong design point of view.

• Strong stakeholder management skills and the ability to collaborate effectively across different levels and functions.

• Highly collaborative and team-oriented, with the ability to contribute to and lead brainstorming sessions.

• Comfortable working in a fast-paced, dynamic environment with ambiguity, risk, and uncertainty.

• Able to work effectively under pressure and manage multiple priorities.

• Curious about design, culture, and emerging creative trends, with a strong passion for innovation.

• Open-minded, optimistic, proactive, and entrepreneurial in approach.

• Strong problem-solving skills and a practical, execution-focused mindset.

• Portfolio demonstrating strong brand design thinking, creativity, craft, and execution is required.

• Fluent Communication in Thai and English