Executive Marketing Director, Regrello

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Job Category Marketing & Communications

Job Details

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

As the Executive Marketing Director for Regrello (Agentforce Operations), you will build, own, and scale our high-impact Executive Marketing Program. Your role is to create and execute marketing built specifically for C-suite technology and business buyers, spanning executive thought leadership, first- and third-party executive event content, influencer marketing, an external executive advisory community, message development and testing for technical executive audiences, and the systems that turn executive engagement into pipeline.

You will design bespoke executive engagement strategies, execute world-class executive events, direct C-level content and messaging, and orchestrate top target account programs that accelerate pipeline velocity across global regions.

Key Responsibilities: Executive Messaging & Content Strategy

• C-Suite Positioning: Craft high-converting, authoritative executive messaging tailored specifically to C-level operational and business technology leaders.

• Strategic Content Ownership: Develop executive briefing materials, C-level presentation decks, exclusive research insights, and thought leadership assets that position Regrello/AFO as essential to back-office AI transformation.

Exec-to-Exec Program & Target Account Advancement

• Build Executive Sponsorship Models: Establish and lead a scalable Exec-to-Exec Program matching Salesforce/Regrello executives with C-level enterprise customer prospects.

• Pipeline Acceleration: Drive deal sourcing and advancement through targeted executive introductions, strategic touchpoints, and tailored deal-closing experiences for high-value enterprise accounts.

• Executive Influencer Ecosystem: Identify, cultivate, and activate industry influencers, key enterprise champions, and peer-advocates to elevate brand authority and trust among C-suite buyers.

World-Class Owned & Industry Events

• Bespoke AFO Events: Own and execute high-touch, exclusive Agentforce Operations (AFO) executive events designed for intimate, high-value C-level engagement.

• Salesforce Ecosystem Activation: Seamlessly plug Regrello/AFO into major Q3/Q4 Salesforce World Tours—prioritizing New York, Chicago, London, and Strategic Innovation Centers (SICs)—alongside Operating Unit (OU) executive programming.

• Event Excellence: Direct every element of executive programming, from guest strategy and speaker prep to white-glove attendee experience, ensuring maximum deal progression.

Key Qualifications

• Enterprise Track Record: 10+ years of executive marketing, enterprise ABM, or field marketing experience in enterprise B2B SaaS (Salesforce ecosystem experience strongly preferred).

• C-Suite Mastery: Deep understanding of how C-level executives think, consume content, and make purchasing decisions, with a proven history of managing high-stakes executive programs.

• Event & Program Execution: Exceptional history of conceptualizing, organizing, and executing elite, high-ROI executive events within major industry circuits (e.g., World Tours, Dreamforce).

• Strategic Messaging: Elite verbal and written communication skills with a flair for distilling complex enterprise AI products into sharp, compelling executive narratives.

• Cross-Functional Orchestration: Ability to partner seamlessly with Sales, Executive Leadership, Product Marketing, and Ecosystem Alliances to drive measurable pipeline growth.

• Nice to have: Experience in supply chain, back-office operations, or consulting.

Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $164,000 - $216,500 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $196,800 - $285,300 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.