BRAND MANAGER

To support the Marketing and Sales department in managing the brand development and strategic communication while ensuring seamless cross-functional collaboration within De’Longhi Romania, Marketing and Sales Division.

In the Brand Manager role, you will lead brand development and strategic communication across our portfolio. Functioning as a "strategic doer," you will align long-term brand positioning and media planning with active implementation and complete financial accountability using a glo-cal framework. This position serves as the primary connection between global headquarters strategy and commercial success in local markets.

Main Responsibilities:

• Marketing planning: developing annual marketing and activity plans.

• Budget: budget accountability, including monthly reporting and invoice management.

• Media & agency coordination: briefing and managing agency partners to deliver an optimal media mix across TV, Digital, Social Media, Influencers.

• Campaign localization: adapting global campaign materials for the local market, ensuring seamless implementation across all platforms.

• Retail & Trade Marketing: optimizing marketing plans in collaboration with retailers, including the execution of in-store POSM and permanent retail furniture projects.

• Insights: applying global consumer research to the local market and delivering brand training to internal teams, merchandisers, and retail partners.

Qualifications, Knowledges:

• Relevant experience of 3+ years in Brand Management within a similar industry with proven business and retail understanding.

• English language - advanced level.

• Google Workspace productivity tools (Docs, Sheets, Drive, Forms).

• Organized, communicative, creative, and flexible person.

• Customer orientation and continuous improvement.

Skills, Capabilities, Competencies:

• Cross-functional collaboration.

• Analytical thinking & problem-solving.

• Time management & organization.

• Proactivity, adaptability & flexibility.

• Customer care mindset.

Benefits:

• Coffee and tea.

• Once a week, fruits and sweetS.

• Daily lunch assured at our canteen.

• Free transportation.

• Meal tickets.

• Medical services in copayment.

• Performance bonus.

• Loyalty bonus.

• Professional working environment.

• dedicated programs for personal and professional development.

We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.