Digital PR Manager

Agency : Havas Market

Job Description :

ABOUT HAVAS MARKET:

We are Havas Market, part of the Havas Media Network. We believe in in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair.

Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), owned (SEO, CRO, content, creative, localisation), commerce (Amazon, Marketplaces, Retail Media, social commerce) and earned (digital PR, social).

We help clients to:

• Connect with the human behind the click – we harness human-led planning and technology to create experiences that connect more deeply and drive superior digital performance.

• Capture meaningful metrics that matter – we focus on meaningful results that drive business impact, not just superficial metrics, ensuring client strategy delivers real commercial success.

• Combine curious minds and powerful technology – we turn data into actionable insights, all powered and delivered by cutting-edge technology, giving clients a competitive edge in market.

THE ROLE:

This is an exciting AM level role for a driven and creative individual to manage a diverse portfolio of digital PR (DPR) clients, including both domestic and global brands, such as Kia & Superdrug.

This role demands a deep specialism within DPR, with experience in delivering campaigns and tactical activity. This person will be comfortable in communicating with journalists through targeted outreach and managing media relationships, whilst reporting back against agreed KPIs. You will have knowledge of how to leverage organic social and influencers to maximise campaign performance and propose this where relevant.

You will have a creative and curious approach to deliver against our client’s briefs, through leading brainstorms, writing press releases and working with our creative team to deliver campaign assets. You will work closely with our SEO strategy department to ensure that all DPR activity executed for SEO clients is in line with their overarching business objectives.

While you’ll work with both SEO Strategy and Client Service teams closely in the day-to-day delivery, there will be regular client facing elements to the role. As such, it’s important you have strong communication skills and are comfortable presenting and building relationships with clients.

You will be responsible for the line management, mentoring and development of 1-2 DPR executives within the team, ensuring their work meets our agency best practice through a clear QA process. You will need a clear understanding of SOW for your client’s, ensuring work is delivered in a timely manner. You will be supported by a Digital PR Account Director with this and will have the opportunity to feed into future facing strategy and planning for your clients.

KEY RESPONSBILITIES:

• Support the DPR AD in the creation of future facing and innovative DPR strategy for clients – helping to ensure Havas Market remains at the forefront of DPR activity.

• Manage DPR execution for a portfolio of clients, including elements such as campaign delivery, media relations, influencer marketing and potential social media.

• Work closely with the DPR AD to manage campaign budgets and ensure your team is operating within agreed contractual and commercial obligations.

• Play an active role along with the AD in implementing innovative Digital PR strategies that respond to the evolving LLM and AI landscape, helping clients strengthen their visibility, authority and brand presence across emerging AI platforms.

• Responsible for BAU reporting for your DPR clients, ensuring accurate, insightful and timely delivery to demonstrate campaign effectiveness.

• Act as the day-to-day contact for clients, ensuring you build strong relationships with clients and are the first point of contact for communication.

• QA work delivered by AEs under your remit to ensure client deliverables are of the highest quality and adhere to agency best practice.

• QA data and copy in press releases to ensure accurate and engaging content is being created to a high quality in line with client ToV and best practice guidance.

• Collaborate with experts in the specialism teams, such as Creative and SEO Strategy, to deliver genuinely creative and stand out campaigns.

• Collaborate with wider team to develop and pitch innovative PR ideas internally and to clients

• Create and manage Digital PR plans, looking at creative campaigns and PR content, as well as reactive activity and newsjacking.

• Review and feedback on media lists, press releases and creative assets, and work with the DPR AD to ensure this continues to be curated over time.

• Line manage, mentor and develop a small number of DPR executives as necessary based on team size – including regular feedback meetings, clear personal development plans and timely appraisals.

• Support with insights and research as necessary in the preparation of new business pitches.

ESSENTIAL SKILLS AND EXPERIENCE:

• Agency experience in results-driven digital PR campaign creation and execution.

• Operational knowledge of the role of DPR in SEO, alongside technical and content creation.

• Good organisation and project management capabilities.

• Excellent attention to detail and ability to multitask.

• Confident with communication and presenting to clients.

• Some experience with people management, mentoring, and getting the most out of a team – including delegating authority to match their teams job level and holds them accountable.

• Previous experience with client facing responsibilities and building strong relationships.

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Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.