MARKETING EXECUTIVE

Role summary:

• The Marketing Executive supports the planning and execution of marketing activities that strengthen ROCKWOOL’s brand, customer engagement and business growth in Malaysia and assigned regional markets.

• The role works closely with Marketing, Business Development, Sales, Technical and Specification teams to deliver integrated campaigns, events, digital content, market communications and lead-generation activities aligned with business priorities.

• The Marketing Executive coordinates internal and external marketing deliverables, including agencies, vendors, industry partners and event organisers, to ensure activities are executed professionally, on time and within budget.

• The role also supports market intelligence, campaign reporting, customer communications and sustainability-related marketing initiatives to reinforce ROCKWOOL’s position as a leading provider of sustainable stone wool solutions.

General responsibilities and activities include, but is not limited to:

• Support the development and execution of the annual marketing plan in line with business and commercial priorities.

• Coordinate marketing campaigns, customer events, seminars, exhibitions, industry engagements and product launches from planning through post-event follow-up.

• Create and coordinate marketing content across digital, social media, email, presentation and printed channels while ensuring consistency with ROCKWOOL brand guidelines.

• Work closely with Sales, Business Development, Technical and Specification teams to develop marketing activities that support customer engagement, project opportunities and lead generation.

• Monitor market trends, customer needs, competitor activities and industry developments, and provide regular market insights to the Marketing Manager and relevant stakeholders.

• Maintain marketing databases, campaign records, event participation, leads and performance reports to support effective follow-up and measurement of marketing effectiveness.

• Coordinate external agencies, designers, printers, event organisers and other vendors to ensure quality, cost and timeline requirements are met.

• Support sustainability, circularity, corporate communication and industry partnership initiatives that strengthen ROCKWOOL’s market positioning and reputation.

Key responsibilities and activities include, but is not limited to:

• Execute marketing campaigns and activities according to the agreed marketing calendar and business priorities.

• Coordinate seminars, CPD programmes, exhibitions, customer events, industry conferences and stakeholder engagements, including invitations, logistics, materials and follow-up.

• Develop and adapt marketing content such as brochures, presentations, case studies, emailers, social media posts, digital assets and customer communications.

• Manage day-to-day updates for relevant digital and social media channels in coordination with internal stakeholders and regional/global marketing teams.

• Support lead-generation activities and ensure marketing-generated leads are captured, distributed and tracked for commercial follow-up.

• Collect and analyse basic campaign, digital, event and customer engagement data and prepare regular performance reports.

• Conduct market and competitor research to support positioning, campaign planning, product launches and business development initiatives.

• Coordinate the production and inventory of marketing materials, samples, displays, giveaways and event collateral.

• Support product launches and new-market initiatives by coordinating communications, marketing materials and stakeholder engagement activities.

• Ensure all marketing materials comply with ROCKWOOL brand guidelines, product claims, sustainability requirements and relevant approval processes.

• Coordinate purchase requests, quotations, vendor documentation and marketing expenditure tracking in accordance with company procedures and approved budgets.

• Maintain strong working relationships with internal teams, customers, agencies, industry associations and external partners.

• Undertake other marketing and business support activities assigned by the Marketing Manager in support of departmental and company objectives.

Requirements (Essential)

• Bachelor's Degree in Marketing, Communications, Business Administration, Digital Marketing or a related discipline.

• 2–4 years of relevant experience in marketing, communications, events, digital marketing or a related commercial function.

• Hands-on experience in coordinating marketing campaigns, events, seminars, exhibitions or customer engagement activities.

• Good writing and content-development skills for presentations, email campaigns, social media and marketing materials.

• Familiarity with digital and social media platforms and basic digital performance metrics.

• Ability to conduct market and competitor research and prepare clear summaries and reports.

• Strong coordination and project-management skills with good attention to detail.

• Good interpersonal skills and ability to work effectively with cross-functional teams and external vendors.

• Proficient in Microsoft Office applications, particularly PowerPoint, Excel and Word.

• Good written and verbal communication skills in English and Bahasa Malaysia.

• Willingness to travel as required.

Requirements (Desirable)

• Experience in the construction, building materials, insulation, manufacturing or B2B industry.

• Experience with CRM, email marketing, marketing automation, website CMS or social media management tools.

• Basic capability in graphic design or content-creation tools such as Canva or Adobe applications.

• Experience supporting industry associations, professional bodies, government engagement or corporate events.

• Understanding of sustainability, green buildings, energy efficiency, circular economy or ESG-related communications.

• Experience working in a multinational or matrix organisation.

• Familiarity with marketing analytics, lead tracking and campaign performance reporting.

• Ability to communicate in an additional regional language is an advantage.