Director, Growth Strategy, Planning + Ops

Company Description

Before TuneCore, artists needed to be signed to a record label to sell their music online. In 2006, we democratized the industry by partnering directly with digital stores and streaming platforms to enable any musician to sell their songs worldwide while retaining 100% ownership of their music. Today, TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers, with technology and services across distribution, publishing administration and a range of promotional services. TuneCore is headquartered in Brooklyn, NY, and owned by Paris-based Believe, one of the world’s leading digital music companies. The company is one of the fastest growing companies in the music industry and is actively investing in the continued growth of the business.

We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company that cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. The pursuit of innovation inspires us to work hard for our artists, while collaboration drives the way we work and approach our company’s social responsibility.

Join TuneCore as we embark on the next phase of innovation in the music industry. Be part of the team that bridges the unmet and evolving needs of creators by building the tools and services that make their lives better.

Job Description

As we evolve our product, redefine our brand and accelerate global growth, we're creating a Growth organisation capable of operating with the discipline of a world-class technology business and the creativity of a culture-leading brand for independent artists.

Reporting to the the VP Brand Marketing this role will be responsible for building the engine that powers this transformation. Acting as a strategic partner to the Leadership Team, you will establish the planning and operating model that enables Brand and Growth to operate as one high-performing global organisation that finds, retains and empowers independent artists at scale.

This is an exceptional opportunity for a highly driven, entrepreneurial leader who enjoys building from the ground up. You will design and embed the frameworks, rhythms and governance that bring clarity, alignment and accountability to how Marketing works - transforming ambition into measurable execution at scale. From annual planning and integrated campaign operations to launch excellence and budget management, you will create the systems that enable the team to move faster, make better decisions and deliver greater commercial impact.

Working closely with Product, Finance, Data, Customer Experience, regional teams and colleagues across Believe, TuneCore’s parent company, you will operationalise the creation, communication and delivery of key strategic initiatives, ensuring they are scalable, measurable and aligned to business priorities. You will champion an insight-led approach to planning, helping the organisation develop a deeper understanding of artist needs, marketing effectiveness and opportunities for growth.

You are equally comfortable shaping strategy and rolling up your sleeves to make it happen. You thrive in fast-paced, high-growth environments, are naturally curious and data-driven, and bring the confidence to challenge thinking, influence senior stakeholders and continuously improve the way teams work together. Above all, you believe that operational excellence is not about process for process' sake - it exists to unlock creativity, accelerate innovation and ultimately help more independent artists succeed at scale.

The tasks and responsibilities of this position include, but are not limited to:

Strategy + Planning

• Partner with Leadership to define strategic priorities, resource allocation and investment decisions.

• Develop and own the annual planning process, translating company objectives into integrated marketing priorities and measurable outcomes.

• Establish quarterly and bi-annual planning rhythms that align Growth, Brand, Product and the business teams around shared objectives.

• Build and maintain the organisation’s roadmap, ensuring visibility across initiatives, launches and campaigns.

Operations

• Design and implement scalable operating models, governance and ways of working.

• Introduce best practice planning processes, briefing frameworks, approval workflows and project management disciplines.

• Establish clear roles, responsibilities and decision-making frameworks across the organisation.

• Drive operational excellence through continuous process improvement and simplification.

• Lead cross-functional planning, ensuring Product, Growth, Brand, Creative, Regional and Finance teams are aligned from strategy through execution.

• Create consistent launch frameworks, timelines, playbooks and retrospectives to improve delivery over time.

Marketing Performance & Measurement

• Build the measurement framework, defining success metrics across Brand, Growth and Int’l teams.

• Develop dashboards and reporting that provide real-time, actionable visibility of performance, campaign effectiveness, pipeline contribution and business outcomes.

• Partner with Finance + Insights teams to establish attribution models, reporting standards and performance insights.

• Lead regular business reviews, identifying opportunities to optimise performance and improve return on investment.

Budget + Resource Management

• Partner with Finance and Growth Leadership to manage annual marketing budgets and investment planning.

• Track spend across teams, markets and programmes, ensuring effective allocation of resources against strategic priorities.

• Build forecasting models and investment frameworks that support data-informed decision making.

Cross-functional Leadership

• Act as the operational connector between Growth, Brand, Product, Finance, Data,Customer Experience and Business teams.

• Facilitate strategic planning sessions, leadership reviews and cross-functional governance meetings.

• Foster a culture of accountability, transparency and continuous improvement across the organisation.

Some international travel (at least 10-25% of the time) is required

Qualifications

• 10+ years experience in Marketing Strategy, Marketing Operations, Business Operations or Commercial Strategy within a high-growth technology, SaaS, marketplace or digital consumer business.

• Demonstrated success building marketing planning processes, operating models and organisational rhythms from the ground up.

• Experience leading annual planning, quarterly business reviews, integrated launch planning and cross-functional programme management.

• Strong commercial acumen with the ability to connect marketing activity to business outcomes and financial performance.

• Excellent analytical capability, including experience developing KPIs, dashboards, measurement frameworks and executive reporting.

• Deep understanding of modern marketing organisations across Brand, Growth, Product Marketing and Creative functions.

• Proven ability to influence senior stakeholders and drive alignment across complex global organisations.

• Exceptional organisational and programme management skills, with the ability to manage multiple strategic initiatives simultaneously.

• Experience managing budgets, agency relationships and cross-functional investment planning.

• Comfortable operating in ambiguity and building new capabilities within fast-changing environments.

• Strong communication, facilitation and stakeholder management skills, with the ability to translate strategy into clear action.

• Passion for music, creators and the independent artist ecosystem is highly desirable.

• Experience supporting international or multi-market marketing organisations is preferred.

• Bachelor's degree or equivalent professional experience; postgraduate qualification in Business, Marketing or Strategy is advantageous.

• Bachelor’s degree required; advanced degree preferred

Location: This role will be based out of the London, Believe office in Kings Cross. TuneCore operates on an in-office and remote hybrid model giving our teams flexibility and choice of how they work. Required in-office Tues, Weds, Thurs.

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Additional Information

Our Values

TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness, expertise, respect and transparency. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what’s on your playlist.

CSR Strategy: Shaping Music for Good

Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.

We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.

Shapers Program

Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.

Inclusion in the Music Business Report

In 2025, Believe and TuneCore partnered with the Annenberg Inclusion Initiative, the world’s leading think tank studying diversity and inclusion in the entertainment industry, to produce the second Inclusion in the Music Business report which analyzes the gender, race, and ethnicity among executive leadership in the music industry.

Recognition and Awards

Fast Company's 10 Most Innovative Companies in Music list (2023-2025)

Crain's Best Places to Work in NYC (2022-2024)

Benefits & Perks

At TuneCore we’re committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

• Private health care

• Pension plan with matched contribution up to 10%

• 25 days annual leave (+1 day for your birthday, 1 moving house day, up to 3 compassionate leave days)

• Life assurance and income protection

• Access to Eutelmed, a digital mental health and well-being platform offering sessions with experienced psychologists

• 40% discount on gym membership and free sport classes

• Company wide events, outings and volunteer days – we have team spirit and know how to have fun!

• Hybrid Work

• Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people.

• Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!)

Equal Employment Opportunity

TuneCore, a wholly owned subsidiary of Believe, is an Equal Opportunity Employer. We celebrate diversity and are committed to providing equal employment opportunities to all applicants and employees and do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, citizenship status, age, sex or gender, pregnancy, childbirth or related medical conditions, gender identity or expression, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local law.

Reasonable Accommodations

TuneCore, a wholly owned subsidiary of Believe, is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable law. If you need a reasonable accommodation during the application or hiring process, please contact Human Resources.

This role is based in London. You must have the right to work in the UK otherwise your application will not be considered.