Digital Experience Specialist (Fixed-Term)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

Duty Post: Head Office, Taguig City

Work Arrangement: Hybrid

Department: Marketing (Digital)

Contract Type: Fixed-Term (6 months)

Work Group: WG4

Professional Level: Experienced

Reporting to: Digital Experience Oversight Manager

Digital Experience Specialist

The Digital Experience Specialist is responsible for gathering, analyzing, and translating quantitative and qualitative data into actionable insights that improve the performance of JTI’s digital platforms. The role supports the optimization of websites and other digital experiences by reviewing data from sources such as website analytics, campaign performance, sales information, third-party platforms, and end-user feedback.

Success in this position requires a strong analytical and performance-driven mindset, combined with the ability to manage digital projects and collaborate effectively across Brand, Customer Experience, IT, Data and Foresight, Sales, and Creative teams. The Digital Experience Specialist supports both existing and future platforms, contributing to performance reporting, platform enhancements, digital strategy development, and user experience research.

As a Digital Experience Specialist, you will:

• Gather and analyze quantitative and qualitative data from digital platforms, campaigns, sales information, third-party providers, and end-user feedback.

• Prepare digital performance reports and presentations in collaboration with IT, Customer Experience, and Digital teams.

• Ensure the completeness, accuracy, and integrity of data used for performance measurement and reporting.

• Monitor website and digital platform performance using tools such as GA4, Power BI dashboards, and Similarweb.

• Manage existing and future digital platforms in partnership with IT and other stakeholders, covering planning, development, deployment, and maintenance.

• Support platform enhancements and the deployment of new digital features.

• Work with the Digital Experience Manager, Brand, IT, and Customer Experience teams to develop data-backed digital strategies.

• Contribute to platform innovation and process optimization initiatives that address both user needs and business objectives.

• Participate in fieldwork and user experience research to better understand end-users and uncover relevant insights.

• Translate platform performance findings and user insights into recommendations for current and future digital experiences

• Manage multiple digital projects and coordinate effectively with cross-functional stakeholders in a fast-paced environment.

Requirements:

• Graduate degree in Marketing or Business.

• Minimum of 3 years of experience in digital user experience, preferably within the FMCG, fintech, or digital advertising industry.

• Experience working with digital platforms, particularly websites and/or applications.

• Strong knowledge of website analytics, usability metrics, and digital performance measurement.

• Experience creating reports and developing strategies supported by multiple data sources.

• Knowledge of auditing digital data points implemented on websites, including Google Tag Manager tags and marketing automation tool tags.

• Proven ability to manage complex projects with a performance-focused and analytical mindset.

• Ability to work effectively within a technical environment and collaborate with cross-functional teams.

• Strong organizational, project management, communication, presentation, and problem-solving skills.

• Self-motivated, collaborative, and comfortable managing multiple stakeholders.

• Advanced written and verbal English communication skills, with written and verbal proficiency in Tagalog.

What to Expect?

• At JTI, you’ll help shape and improve digital experiences by transforming performance data and user feedback into meaningful insights and recommendations.

• You’ll gain broad exposure across digital analytics, user experience research, platform management, digital strategy, and performance reporting.

• You’ll work closely with cross-functional teams, including Brand, Customer Experience, IT, Data and Foresight, Sales, and Creatives, to support platform developments and enhancements.

• If you’re looking for a data-driven digital role where you can combine analytics, project management, user insights, and strategic thinking, this opportunity will allow you to contribute directly to both user and business objectives.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.