Paid Media Specialist

Who are we?

Incubeta is an AI-powered, end-to-end marketing agency helping ambitious brands use marketing as a driver of sustainable growth and long-term business success.

Operating across 18 countries, we connect media, creative, data and technology through our proprietary Seamless approach, helping brands navigate an increasingly complex marketing landscape and deliver measurable business impact.

At Incubeta, we value an entrepreneurial mindset, ownership, collaboration and continuous improvement. We believe our people are at the heart of our success and encourage everyone to challenge conventional thinking and bring new ideas to the table.

About the Role

The Paid Media Specialist is responsible for executing, optimizing, and analyzing paid media campaigns with a high level of technical rigor, ensuring measurable results aligned with client and business objectives.

The Specialist will bring the Paid Media strategy to life by ensuring high-quality campaign execution, efficient budget management, accurate platform implementation, and continuous generation of actionable insights to improve performance.

Key Responsibilities

• Campaign Execution: Set up, launch, and monitor multi-channel paid media campaigns, ensuring accurate technical implementation and alignment with the defined strategy.

• Media Plans & Operational Monitoring: Develop and maintain detailed media plans, monitor campaign data, manage alerts and automation, identify performance or spend deviations, and ensure all tactical elements are accurately executed within the relevant platforms.

• Continuous Optimization: Perform regular, data-driven optimizations to improve campaign performance and maximize KPIs such as ROAS, CPL, and CPA.

• Budget Management: Monitor daily pacing to ensure spend remains within budget and adjust investment levels according to campaign needs.

• Technical Quality & Compliance: Ensure campaigns follow technical standards, platform best practices, tracking requirements, and QA processes.

• Reporting & Analysis: Create clear reports and actionable insights that explain performance and identify opportunities for improvement.

• Documentation & Processes: Maintain accurate processes, records, documentation, and operational learnings to ensure traceability and efficiency across the team.

• Cross-functional Collaboration: Work closely with CSMs, Data, Creative, Client teams, and the Head of Paid Media to execute integrated campaigns and resolve technical or operational needs.

• Professional Development: Stay up to date with certifications, industry trends, platform updates, and new capabilities to strengthen technical expertise and contribute innovation.

• New Business Support: Contribute tactical analysis, benchmarks, audits, and basic campaign configurations to proposals and pitches led by the Head of Paid Media.

Skills & Competencies

• Self-management & time management: Ability to prioritize tasks, meet deadlines, and remain focused in a fast-paced environment.

• Critical thinking: Ability to challenge assumptions, identify root causes, and propose improvements.

• Analytical mindset: Ability to interpret data and dashboards and translate findings into actionable insights.

• Quality orientation: Commitment to delivering accurate, high-quality work from the start.

• Proactive collaboration: Ability to recognize when support is needed and collaborate effectively with others.

• Continuous learning: Willingness to stay current with tools, processes, technologies, and methodologies.

• Adaptability: Ability to adapt quickly to new tools, teams, priorities, and processes.

• Documentation & operational discipline: Ability to maintain clear records of processes, learnings, deliverables, and work within company guidelines.

• Effective communication: Ability to communicate progress, challenges, and results clearly, both verbally and in writing.

• Ownership mindset: Takes responsibility for the overall outcome, not only their individual tasks.

Education

• Bachelor's degree in Advertising, Communications, Marketing, or a related field.

• Master's degree in Digital Marketing, Analytics, or Business Management is a plus.

Experience

• 2+ years of experience in branding and/or performance marketing and digital media buying, with experience across platforms such as:

  • Google Ads
  • Microsoft/Bing Ads
  • DV360
  • Campaign Manager 360
  • Search Ads 360
  • Meta (Facebook & Instagram)
  • LinkedIn

• Experience with reporting tools such as Looker Studio.

• Experience with digital measurement tools, including Google Analytics 4 (GA4), pixel implementation, and tagging.

• Strong ability to develop branding and/or performance media strategies.

• Intermediate to advanced English, with the ability to read technical documentation and communicate with global clients.

• Experience in consulting, agency, or client-services environments is a plus.

Preferred Certifications

• Google Ads Certifications (Search, Display, Video, Shopping)

• Meta Blueprint

• Google Analytics 4 Certification

• Google Marketing Platform Certifications (DV360, CM360, SA360)

What We're Looking For

We are looking for a data-driven and technically strong Paid Media Specialist who is comfortable working across multiple platforms, takes ownership of campaign performance, and combines strong execution with analytical thinking.

If you are passionate about digital media, enjoy solving performance challenges, and want to work in a global, collaborative environment, we would love to hear from you.

Why Incubeta?

You will join a global, collaborative and entrepreneurial environment where you can have a direct impact on how media is delivered across the Americas.

This is an opportunity to shape the standards, processes and operating model behind a growing media execution function, while working alongside senior media leadership and a global media capability team.