Associate Specialist, Marketing (Vans)

• MAIN RESPONSIBILITIES

- VM – DTC B&M

. IN-STORE VM PLANNING AND EXECUTION WITH SEGMENTED PLANS ALIGNING RETAIL MARKETING STRATEGY (DTC 80 DOORS).

. WORK TOWARDS MEETING RETAIL KPI’S THROUGH IMPACTFUL IN-STORE MESSAGING VIA MONTHLY PRODUCT MARKETING MOMENTS.

. CONTINUE TO TEST AND LEARN ELEVATED/LOCALIZED VM AND ENHANCED STORY TELLING IN STORES TO BE MORE COMPELLING AND ENGAGING.

. STORE OPENING PROJECT SUPPORT THROUGH LAYOUT AND VM ZONING PLANNING, AND EXECUTION

. RETAIL VLS (VANS LEADERSHIP SUMMIT) VM PLANNING AND EXECUTION SUPPORT

- VM – DTP WHOLESALE ACCOUNTS

. ALIGN WHOLESALE CHANNEL NEEDS AGAINST MONTHLY VM NEEDS AND DRIVE GLOBALLY ALIGNED PRODUCT MARKETING MOMENTS.

. ABC MART OFFLINE STORE IN-STORE VM PLANNING AND EXECUTION (152 OFFLINE DOORS)

. DEVELOP AND MANAGE ELEVATED RETAIL ENVIRONMENT AND WHOLESALE STORE - IE. WORK WITH WHOLESALE TO ENSURE RIGHT ASSORTMENTS

. WHOLESALE TRADE SHOW VM PLANNING AND EXECUTION SUPPORT

- VM TRAINING

. EXECUTE STRATEGY FOR VM ROUNDING, UTILIZING 3RD PARTY RESOURCES TO EFFECTIVELY PROVIDE VM SUPPORT ON MONTHLY BASIS.

. EXECUTE SEASONAL VM TRAINING FOR STORE STAFF TO DEEPEN UNDERSTANDING OF KEY PRODUCT MARKETING MOMENT HIGHLIGHTS. (VLS/ON-SITE VM TRAINING)

. ESTABLISH AND ALIGN VM GUIDELINE AND PROVIDE MONTHLY STORIES VM GUIDELINES TO STAFF AND REVIEW VIA MONTHLY AUDIT PROGRAM

• SUPPORT RESPONSIBILITIES

• RETAIL MARKETING

• COUNTERPARTS

• Answers to Korea Marketing Lead

• Works with APAC Retail Marketing, Korea DTC, Korea DTP, VM Agency, Rounding Agency, DTC Store Managers, Wholesale Accounts

WHAT WE WILL BE LOOKING FOR IN YOU:

• Education: University degree or equivalent through experience in a relevant field

• At least 3-5 years of Visual Merchandising or Retail Marketing experience

• A deep understanding of the Vans brand, the action sport industry and street culture

• Collaborate with various stakeholders, with proven effective internal & external communications

Interaction:

• Exchanges standard/basic technical or nontechnical information with colleagues and immediate superiors and/or customers

• May be a required to interpret or clarify technical information to aid understanding

• Audience is generally knowledgeable about the subject matter

• Conveys straightforward information to non-divergent audiences

Impact:

• Impact is limited to short-term team performance

• Supports the achievement of goals through own personal effort

• Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals

Accountability:

• Accountable for meeting own targets which impact the immediate work area

• Accountable for meeting own targets which are often considered financially immeasurable

• Work is reviewed periodically

• Is aware of wider profitability issues

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