Analytics Consultant

Job Description:

Merkle is seeking an Analytics Consultant to work hands-on in Adobe Customer Journey Analytics, combining in-depth knowledge of quantitative marketing analytics with a strong grasp of customer data to answer real business questions for our clients.

Key Responsibilities

• Analyze quantitative and qualitative data using software and manual manipulation techniques. Interpret and present results to staff and stakeholders using graphs, charts, or visualization mapping.

• Extract and shape data from internal and external sources on a routine and ad hoc basis to develop and deliver usable reports and presentations.

• Understand how to make data visually appealing and simple to both navigate and comprehend for end-users

• Aggregate data from various sources to construct streamlined data pipelines and integrate data from multiple systems

• Build and maintain Customer Journey Analytics data views, segments, calculated metrics, and Workspace projects that let clients analyze behavior across channels

• Identify key metrics and build exec-facing dashboards to track progress of the business and its highest priority initiatives

• Identify key business levers, establish cause and effect, perform analyses, and communicate key findings to various stakeholders to facilitate data-driven decision-making

• Own the quality of your deliverables end to end: validate the data, sanity-check the numbers, and QA the output before it reaches clients

• Stay current on industry trends and emerging analytics technology

• Proactively identify opportunities to introduce and improve Merkle's analytical tools, techniques, and processes

• Package selected interim and final deliverables for later re-use by other Merkle teams, including rationale for why options/tactics were chosen (i.e., provides metadata for the documents)

Key Skills and Experience

• Able to move past observations to data-backed insights and recommendations. Also able to reach a defensible answer independently, without relying on AI to do the analytical thinking

• Be able to contribute to innovation, process improvement, and standardization

• Deliver high-quality analytical solutions on time

• Maintain a project plan; manage day-to-day tasks; and meet project deadlines

• Work effectively across teams to ensure client satisfaction

• Presentation skills, whether in front of small groups or large audiences, on camera and/or occasionally in person

• Comfortable using AI tools and adapting to new tech for the job role as it hits the market

• Familiar with how to debug a webpage to identify data being passed into web analytics tools

Required Qualifications

• Must be a US citizen and be prepared to pass a US Government background check, including physical fingerprinting at a US Passport office

• Bachelor's degree (B.S. or B.A.) or equivalent experience in statistics, analytics, economics, or a related quantitative field

• Hands-on experience with BI and digital analytics tools (Tableau, Power BI)

• 2+years of experience in quantitative analysis, ideally in a marketing or agency context

• Adobe Certified Professional – Adobe Customer Journey Analytics Business Practitioner (exam AD0-E608) or higher, and/or 1+ years of demonstrated hands-on experience with Adobe CJA

• Advanced Excel and strong PowerPoint skills: able to build a clean analysis and turn it into a client-ready deck

Preferred Qualifications:

• 2+ years using Adobe Analytics to build Workspace projects, segments, and calculated metrics, and to surface insights from them

• Experience with Adobe Experience Platform data collection or schema design

• Agency or consulting experience working across multiple concurrent clients

Ideal Candidate:

• You have a curious nature and are willing to provide tough recommendations to clients, tactfully, when necessary

• Your ability to discover hidden insights to unstructured business problems makes you an integral part of our growing analytics team

• You can independently execute analytical work end to end by producing outputs that earn rave reviews and drive ROI for our clients

• You have a keen eye for detail and use it to produce consistent, high-quality work that will build trust with clients

The annual salary range for this position is $68,000-$96,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-AB2 #LI-Merkle

Location: USA – Remote – Michigan – Eastern Time

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.