Job Description

The Role

General Motors is seeking a curious, analytical, and collaborative graduate student to join the Global Customer Research team for Summer 2027. This project-based internship offers hands-on experience using customer and market research to help inform business decisions across General Motors.

As a Global Customer Research Intern, you will support research projects from planning through delivery, analyze customer and market information, and translate findings into clear insights and recommendations. You will work alongside experienced researchers and internal partners to understand customer behavior, identify meaningful themes, and communicate what the findings mean for the business.

This internship is an opportunity to build experience in both quantitative and qualitative research, supplier management, data analysis, storytelling, and executive communication while helping General Motors keep the customer at the center of its decisions.

The Team

The Global Customer Research team helps General Motors understand the people, markets, and behaviors that shape customer decisions. The team gathers, analyzes, and synthesizes the voice of the customer to provide insights that inform business strategy, product development, marketing, and the overall customer experience.

The team partners with leaders and stakeholders across Brand, Product, Marketing, Planning, Program Management, Engineering, and Design. It also works with external research suppliers to design and deliver studies that answer important business questions. As an intern, you will learn from research managers and collaborate with internal and external partners in a supportive, project-focused environment.

What You’ll Do

• Manage research projects and suppliers from beginning to end; holding to time and budget targets.

• Collect, review, and analyze market research results; identify key insights from data analysis and recommend appropriate course of action.

• Consult with internal stakeholders to frame the specific learning objectives for primary research, and work alongside the research manager to apply appropriate research methodologies that will best fulfill the goal.

• Provide internal teams with consumer and market insights – including: Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.

• Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.

• Develop quantitative questionnaires and qualitative discussion guides.

• Conduct special analyses utilizing current data or industry trends to further enhance the research findings.

Required Qualifications

• Currently pursuing a master or MBA degree in market research, business administration, economics, statistics, industrial-organizational psychology, or a related field.

• Must be graduating between December 2027 and June 2028.

• Available to work full time (40 hours per week) during the internship.

• Strong written, verbal, and interpersonal communication skills.

• Curiosity about people, markets, and the “why” behind customer behavior.

• Willingness to learn, ask thoughtful questions, take initiative, and contribute in a collaborative team environment.

• Foundational analytical and critical-thinking skills, with the ability to organize information, identify themes, and communicate clear takeaways.

• Ability to manage assigned work, meet deadlines, and stay organized across multiple priorities with guidance from the research team.

• Ability to work effectively with teammates, internal stakeholders, and external suppliers.

• Foundational ability to use AI-enabled tools for prompt engineering, building and using productivity agents, and drafting, editing, and refining professional documents.

Preferred Qualifications

• Curiosity to understand the “why” behind the data and translate findings into clear implications.

• Proficiency with Google Workspace, including Slides, Docs, and Sheets.

• Hands-on experience using AI-enabled tools for data analysis and visualization.

• Experience evaluating AI-generated outputs for accuracy, quality, bias, traceability, and fitness for purpose.

• Experience using Qualtrics, including survey programming, JavaScript, Stats iQ, and XM Directory.

• Familiarity with statistical concepts and applications.

• Familiarity with quantitative and qualitative market research methods, including conjoint analysis and MaxDiff.

Start Date

• Start dates for our Summer 2027 internships are May 24th and June 14th of 2027

Work Location

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the GM Tech Center in Warren, MI three times per week, at minimum.

GM will provide a one-time lump sum taxable stipend payment to eligible students selected for the 2027 Student Program - to help facilitate administration of relocation benefits, please apply using the permanent address you would move from.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.